Affiliates can vary from individuals, often with a full time job, who run a website about a hobby they are interested in, all the way through to larger affiliates who operate as a business in their own right.
Affiliates can be divided up according to the way they attract visitors to their site:
* Content Affiliates – attract visitors with their site content, such as news, reviews, advice etc. Relevant adverts are placed alongside this content to drive traffic to merchant sites. Momsweblog is an example of a content affiliate: www.momsweblog.com