“How does affiliate marketing work?” is a question I get asked with surprising frequency. And this is a great infographic to explain it. [Read more…]
The humble product page has soooooo much impact on your sales, and I love the 14 points that are outlined in this infographic. [Read more…]
Which chunks of eCommerce functionality are rated critical by the most eCommerce businesses?
The top 3 are all about getting your products in front of your customers. A site search that works, a good back end (content management system) so it’s easy to manage the website), and good product management / merchandising. Yet most businesses are not happy with their existing solutions.
Take a look at the chart – how do you compare? Would you agree with which is deemed most important? And how well is your current functionality serving you?
This infographic present data that analyses the use of and impact of reviews in the travel industry.
It’s well worth a look to help you work out what areas to focus on – and if you’re still umming and ahhing about adding customer reviews to your site, here are 2 stats from it to try and convince you:
- 50% of people won’t book a hotel that has zero reviews
- 81% of reviews are positive
To succeed with eCommerce you have to provide good customer service – from fast delivery, to accurate information on the website, to dealing with it well when things go wrong.
If you want to be really successful though – you need Exceptional Customer Service.
This infographic has some great examples of how to do just that.
These days customers need to trust you before they’ll buy from you, and one of the ways to build that trust is by building your brand.
A great way to build trust in your brand is to get your existing customers to recommend you, and say nice things about you. That will build you brand and also your customer base.
This infographic has some of key stats to show you just how powerful it can be.
It’s 21 great tips (some of the very simple and easy to do, none of them expensive) for improving your SEO peformance. Almost every single one is about things you can do on your website and are therefore entirely under your control. PLUS they are entirely focused on the needs of the eCommerce business – not just those of a website.
Read and implement! [Read more…]
So, we know Google Shopping in the UK is moving over to the Paid-Only option – but what does that mean?
Well, this infographic quickly summarises the results found by US retailers last autumn. If you can get over the fact it’s not going to be free traffic anymore, then there are some great opportunities to be had…