One of the most complex areas of eCommerce is Attribution. Put simply attribution is the method of deciding which marketing channel was responsible for driving a sale – was it your email marketing? Your catalogue? or your tweets?
It’s a complex area both because there’s not yet an obvious solution, and also because the debate itself is pretty hard to follow. So I was thrilled (no, seriously I was!) to find this fantastic explanation of the debate in Infographic form by QuBit.