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Creating Great Content for Boring Things

January 21, 2013 By Chloë Thomas 2 Comments

Having great content on your website is one of the best ways to grow your eCommerce business. Last week I blogged about some great tools to use to find Content ideas, here’s a follow up on some great examples of content for the less interesting product.

What do I mean by Great Content?

Great content is…

  • About your products
  • Something people want to share – so interesting, funny, informative, linked to the latest news stories

And, it probably covers some keywords that bring you good quality traffic too. But, don’t bin a great content idea just because it doesn’t have keywords in it – if it’s about your products and something people want to share – do it!

[Read more…]

Filed Under: eCommerce Updates Tagged With: content ideas for boring products, dollar shave club, ecommerce video, will it blend

Can a 2 Minute Video Change your eCommerce Business?

August 1, 2012 By Chloë Thomas 1 Comment

Yes, if you’re Michael Dubin CEO of DollarShaveClub.com.

Back in March this startup created a funny video about it’s product – a $1 per month men’s razor subscription service. Not the most exciting product in the world – and they use this fact well in the video. The video is fantastic content – it reflects the brand, it explains the product, it shows off the company and it’s ethos. Plus it’s funny, which always helps when you’re trying to get something to go viral online.

[Read more…]

Filed Under: eCommerce Updates Tagged With: dollar shave club, video viral

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