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Traditional vs. Digital Marketing

August 22, 2017 By Chloë Thomas Leave a Comment

Guest blog from Daniel Dunn, founder of Paperplanes and speaker at our upcoming eCommerce MasterPlan Virtual Summit

As marketers we love the new. We really love the new.  We welcome change, we want to stay ahead of our customers and reach out to them in ways that we feel will impact them. New things catch peoples’ eyes, and a big part of our job as marketers is to catch eyes. [Read more…]

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Filed Under: eCommerce Updates Tagged With: direct mail, programmatic

The art of great direct mail isn’t dead!

October 4, 2013 By Chloë Thomas Leave a Comment

Although you have to shell out a lot of money upfront, a good piece of Direct Mail will still bring a great return for you. A good campaign relies on getting 3 things right – your data, your mailing piece, and the offer.

This is something Lovefilm are superb at getting right, let me explain… [Read more…]

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Filed Under: Bright Shiny Objects - be careful, eCommerce Updates Tagged With: direct mail, lovefilm, member get member

Powerful Offline Marketing from Online-Only Made.com

August 22, 2012 By Chloë Thomas Leave a Comment

Whilst more expensive than sending an email, a well-crafted piece of direct mail can drive lots of sales for any eCommerce business. I’m sure the recent mailing I received from Made.com will have worked well for them:

[Read more…]

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Filed Under: Bright Shiny Objects - be careful, eCommerce Updates Tagged With: direct mail, letter, made.com, refer a friend

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