Guest blog from Daniel Dunn, founder of Paperplanes and speaker at our upcoming eCommerce MasterPlan Virtual Summit
As marketers we love the new. We really love the new. We welcome change, we want to stay ahead of our customers and reach out to them in ways that we feel will impact them. New things catch peoples’ eyes, and a big part of our job as marketers is to catch eyes. [Read more…]
Although you have to shell out a lot of money upfront, a good piece of Direct Mail will still bring a great return for you. A good campaign relies on getting 3 things right – your data, your mailing piece, and the offer.
This is something Lovefilm are superb at getting right, let me explain… [Read more…]
Whilst more expensive than sending an email, a well-crafted piece of direct mail can drive lots of sales for any eCommerce business. I’m sure the recent mailing I received from Made.com will have worked well for them: