Welcome to our series of 3 bonus episodes “Christmas 2015 Tips” presented by Chloe Thomas of eCommerceMasterPlan.com in association with eSeller.net designed to help you make Christmas 2015 the best yet for your eCommerce business.
We’ve created these in partnership with eSeller and for the first time ever on the eCommerce MasterPlan Podcast you can get hold of a FULL transcript (including pictures!) of each of these podcasts.
I’m coming at everything in this 3-part series with in mind that Christmas is a very busy time when you will be wanting to achieve a mix of these 3 objectives:
- Attract new customers
- Reactivate dormant customers
- Make current customers better customers (higher AOVs, more frequent purchases, more purchases!)
The 3 parts are:
- Should you partake in Black Friday? [catch up now]
- Why your Delivery Strategy matters this Christmas [see below]
- Your Christmas 2015 Customer Journey – including the top marketing methods you should be using this Christmas
The full transcript of this podcast is below.