eCommerce MasterPlan

053: Takeaways from DCA Annual Summit 2016 inc mobile tips, webchat, B2B eCommerce and more

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I’m really pleased to be bringing you another hot of the press Takeaways episode.

Last week I was lucky enough to be speaking at the Direct Commerce Association’s Annual Summit in London. So I stuck around for the whole day to see what I could learn and bring to the podcast for all of you!

I’ve been attending Direct Commerce Association events for over 10 years now, and you get discussions and education there that just doesn’t happen anywhere else. Due to the traditional mail order core of the organisation there’s always a lot of great discussions about attribution, data selection, and print mailings. Whilst I am a big fan of print I’ve resisted spending the podcast waxing lyrical about all the new inline personalisation that’s available. Simply because there was other content that I feel would be more impactful and relevant to many more of you.

I’m covering:

  • Selected mini-updates about new reports
  • Highlights from B2B eCommerce master Andrew Nisbet
  • Top mobile commerce tips from the legendary Amy Africa
  • Fascinating info on Web Chat it’s power and how to do it well from Dixons Carphone
  • Key points from my session on Growing your Sales with Social Media
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021: Takeaways from eDelivery Conference, TeCOMM, and DCA for the Smaller Retailer

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Following on from last week’s update from the Internet Retailing Conference, I’m bringing you another conference update.

So again, Instead of an interview with an eCommerce business person I’m bringing you more  hot-off-the-press ecommerce conference updates.

All these updates come from eCommerce conferences I’ve attended in the last 2 weeks:

  • eDelivery Conference, London
  • TeComm’s Power to the Customer, Romania
  • Direct Commerce Association’s Autumn Conference, London

As per last week I’ve looked through all my notes, conversations, stand information and the rest(!) and summarised it down into what the smaller retailer can take from each conference. This is my distillation of the key themes and takeaways to bring you (the smaller ecommerce business person) the ideas that will help you with your business over the coming year.

I’ll be covering them in chronological order, for each I’ll explain a bit more about it, then dive into the key lessons from it.

As ever if you have any questions about this or would like to discuss in more details – just get in contact with me.

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