This is a bit of heavy topic for a Monday morning – but it’s too important to wait to Tuesday!

**ACT BY FRIDAY 26TH APRIL**

There is new EU Data Protection Regulation on it’s way that in it’s current form aims to outlaw database profiling. This will remove lots of targeting and segmentation techniques – basically making mailing less effective, leading to more catalogues being printed and mailed to keep order volumes up.

It’s also proposing to make 3rd party mailing preference an active opt-in. This might not have a big effect in the first year, but it a few years down the line it will kill off the list rental, and data-swap markets – that will put retailers out of business.

What should you do? [Read more…]