Johann van Tonder is the co-author of “eCommerce Website Optimisation, Why 95% of your Website visitors don’t buy, and what you can do about it”. In his day job he’s a CRO expert at AWA Digital working with clients all over the world.
Our host Chloe Thomas attended eCommerce Expo last week, and now brings you her pick of the top takeaways from the event. Including how to get more email sign ups, improving conversions with personalisation, Apple pay for email, and Chloe’s own tips on how reviews can improve your marketing and return on investment.
Key updates include:
- Personalisation / CRO etc
- Email capture
Full script is below!
Today’s special guest… is Ryan Langford CEO of Ultimate Bundles. It’s a very different type of eCommerce business to those we normally feature, rather than focus on selling products day in day out, Ryan and his team put all their effort into sales events, during each of which only one single product is on sale – a specific bundle of resources. In the last 3 years they’ve run 20 of them and sold over 160,000 bundles.
Click to Tweet: A special bonus @eComMasterPlan #podcast Ryan Langford of Ultimate Bundles talking all things affiliate marketing.
Time and time again surveys show that a top reason people don’t buy online is a fear of the security of their details.
There are a number of simple things you can do to improve how secure visitors to site think it is, the more they trust you and your website the more likely they are to buy: