This morning I found a great example of Partnership Marketing in my inbox.
It’s an email from Clipper Teas (if you like interesting teas, and haven’t yet tried the Clipper range you really should!), and it has a competition in it to win a gift pack of Cornish Sea Salt. Like Clipper the Cornish Sea Salt brand appeals to the upmarket, artisan, foodie – you’re highly likely to see both products in the same kitchen!
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