eCommerce MasterPlan

150: Content marketing with Jacqueline Parisi of Hello Fresh – we dive into blogs, quizzes, & KPIs

By Leave a Comment

Jacqueline Parisi is a Copywriter at the American arm of meal kit company Hello Fresh. One of her core responsibilities is to write and post 3 blogs a week – including getting them ready AND tracking the KPIs (that’s key performance indicators / results), as well as email copy, product copy and more. She also works with the American and global teams on a range of other written content. Including developing the official editorial style guide for the USA team, to ensure consistent brand messaging, voice, and tone across both marketing and products. Phew! We have serious expert with us today!

Subscribe on your Favourite Podcast App

Listen on Apple Podcasts

Listen on Spotify

Listen on Google Podcasts

[Read more…]

Bonus: Customer Attraction Tips with Shopify 2: Customer First Content Marketing

By Leave a Comment

Welcome to the second of our series of 3 bonus episodes “Customer Attraction Tips” presented by Chloë Thomas of eCommerceMasterPlan.com in association with Shopify.

This week it’s all about Customer First Content Marketing – a really important way to build the conversation with your unknown potential customers.

shopify

This bonus series is kindly sponsored by Shopify, find out more about them and the deal we’ve agreed here.

Our bonus episdoes will be covering:

Click to tweet: Attracting Customers with Customer First Content Marketing

[Read more…]

030: 2015 Highlights Show 2: Content Marketing and Social Media

By Leave a Comment

I decided it would be great to end the year with a couple of highlights podcasts. Pulling together what our interviewees had to say about some key topics to give you a quick-fire resource for building your business in 2016.

Last time we focused on New Customer Acquisition and Repeat purchase (with a heavy dose of customer service!).

And in this episode we’re going to continue the ‘how to grow’ theme by looking at the power of content and social media to grow your business.

Please do use these highlights shows to jump back and re-listen (or listen for the first time) to an interview we’re featuring here to get a clearer idea of what you can do in your business in 2016.

[Read more…]