This week we’re doing something a little different.

Instead of an interview with an eCommerce business person I’m bringing you a hot-off-the-press update from the Internet Retailing Conference 2015 which I attended in London last Wednesday.

For those of you not familiar with Internet Retailing and their conference let me explain a bit about it. It’s a one-day conference that this year celebrates their 10th anniversary. It is the number one place in the UK to find out what the big players are up to in eCommerce, and sees 1,000 people attend – most of whom are also working for top 500 retailers.

Speakers included Twitter, Facebook, Google, and eBay (of course!) and many big impressive UK eCommerce businesses:

• In the online only area we had Boohoo.com (even faster fashion than ASOS), Shop Direct (that’s the Littlewoods and Very brands), PetsPyjamas, farfetch.com, ghd
• Multichannel and high street included Marketing and Spencers, New Look, Jigsaw, Fortnum and Mason, John Lewis, House of Fraser

Some of you may be thinking – great loads of massive enterprise-level businesses, I thought Chloe’s focus was on us smaller players?

And you’re right – for the majority of my listeners this is not a conference you should be planning on attending (not because the content isn’t awesome, but because for your time out of the office there are other events more suited to your needs – you don’t need to there for a discussion on what skills sets needed by the board of directors of a top 100 ecommerce business).

That’s where me and this podcast comes in. I’ve looked through all my notes, conversations, stand information and the rest(!) and summarised it down into what the smaller retailer can take from the conference.

Click to tweet: “Choosing what not to do is more important than what to do in retail” @eComMasterPlanThis is no simple conference review

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