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Bonus: Christmas 2015 Tips with eSeller: 3: Your Christmas 2015 Customer Journey, inc top marketing methods to test

November 11, 2015 By Chloë Thomas Leave a Comment

Welcome to our series of 3 bonus episodes “Christmas 2015 Tips” presented by Chloe Thomas of eCommerceMasterPlan.com in association with eSeller.net designed to help you make Christmas 2015 the best yet for your eCommerce business.

We’ve created these in partnership with eSeller and for the first time ever on the eCommerce MasterPlan Podcast you can get hold of a FULL transcript (including pictures!) of each of these podcasts.

I’m coming at everything in this 3-part series with in mind that Christmas is a very busy time when you will be wanting to achieve a mix of these 3 objectives:

  • Attract new customers
  • Reactivate dormant customers
  • Make current customers better customers (higher AOVs, more frequent purchases, more purchases!)

The 3 parts are:

  1. Should you partake in Black Friday? [catch up now]
  2. Why your Delivery Strategy matters this Christmas [catch up now]
  3. Your Christmas 2015 Customer Journey – including the top marketing methods you should be using this Christmas [see below]

The full transcript of this podcast is available below.

your christmas 2015 customer journey

Click to Tweet: I just listened to “Your Christmas 2015 Customer Journey” – thanks @eComMasterPlan and @eSeller_Net

In this podcast I take you through:

[Read more…]

Filed Under: 2015 Episodes, eCommerce MasterPlan Podcast Tagged With: christmas 2015 tips, customer journey, eseller

Bonus: Christmas 2015 Tips with eSeller: 2: Why your Delivery Strategy Matters this Christmas

November 4, 2015 By Chloë Thomas Leave a Comment

Welcome to our series of 3 bonus episodes “Christmas 2015 Tips” presented by Chloe Thomas of eCommerceMasterPlan.com in association with eSeller.net designed to help you make Christmas 2015 the best yet for your eCommerce business.

We’ve created these in partnership with eSeller and for the first time ever on the eCommerce MasterPlan Podcast you can get hold of a FULL transcript (including pictures!) of each of these podcasts.

I’m coming at everything in this 3-part series with in mind that Christmas is a very busy time when you will be wanting to achieve a mix of these 3 objectives:

  • Attract new customers
  • Reactivate dormant customers
  • Make current customers better customers (higher AOVs, more frequent purchases, more purchases!)

The 3 parts are:

  1. Should you partake in Black Friday? [catch up now]
  2. Why your Delivery Strategy matters this Christmas [see below]
  3. Your Christmas 2015 Customer Journey – including the top marketing methods you should be using this Christmas

The full transcript of this podcast is below.

why your delivery strategy matters this Christmas

Click to Tweet: I just listened to “Why your Delivery Strategy matters this Christmas” – thanks @eComMasterPlan and @eSeller_Net

In this podcast I take you through:

[Read more…]

Filed Under: 2015 Episodes, eCommerce MasterPlan Podcast Tagged With: christmas 2015 tips, delivery strategy, eseller

Bonus: Christmas 2015 Tips with eSeller: 1: Should you partake in Black Friday?

October 28, 2015 By Chloë Thomas 1 Comment

Welcome to our series of 3 bonus episodes “Christmas 2015 Tips” presented by Chloe Thomas of eCommerceMasterPlan.com in association with eSeller.net designed to help you make Christmas 2015 the best yet for your eCommerce business.

We’ve created these in partnership with eSeller and for the first time ever on the eCommerce MasterPlan Podcast you can get hold of a FULL transcript (including pictures!) of each of these podcasts.

I’m coming at everything in this 3-part series with in mind that Christmas is a very busy time when you will be wanting to achieve a mix of these 3 objectives:

  • Attract new customers
  • Reactivate dormant customers
  • Make current customers better customers (higher AOVs, more frequent purchases, more purchases!)
[Read more…]

Filed Under: 2015 Episodes, eCommerce MasterPlan Podcast Tagged With: black friday, christmas 2015 tips, eseller

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