eCommerce MasterPlan

5 Reasons You Should Work With Cashback Websites

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Cashback websites can drive enormous amounts of traffic and generate lots of sales for the merchants who work with them. They do this by sharing commission payments with customers who make purchases using their cashback website account rather than visiting the retailer directly. They are quite often the top earning affiliates on affiliate networks. In recent years they have grown in popularity and show no signs of slowing down. Popular cashback websites include Quidco and Top Cash Back. [Read more…]

An Introduction to Affiliate Marketing

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What is it?

For merchants affiliate marketing is a low risk, cost effective way to generate business online. It’s also a great way to build brand awareness for a product or service.

How does it work?

Merchants wishing to participate in affiliate marketing typically sign up to what’s known as an affiliate network. This network serves as a liaison point between merchants and affiliates and gives merchants the opportunity to promote their products or services across a multitude of websites.

Affiliates sign up to affiliate networks so that they can promote the products and services of merchants. Merchants reward the marketing efforts of their affiliates by paying them a commission for each sale or lead that they generate. Commissions are usually a percentage of the lead/sale that’s been generated; however some merchants prefer to offer a fixed amount per lead/sale. [Read more…]