Jane Fisher is a co-founder at Harper Wilde, an online retailer looking to change the way we buy bras. After 18 months of planning, they launched just one month ago and are already seeing repeat customers!

This episode is sponsored by: Paperlanes

Paperplanes links online behaviour to highly relevant, personalised tangible media that lands with customers within 48 hours. That’s Programmatic Direct Mail, and that’s what Paperplanes deliver.

Visit flypaperplanes.co.uk to see how it works and quote ‘MASTERPLAN’ to receive a discount of up to 50% off rate card for any campaigns triggering 10,000 prints or over.