Neil Cocker is co-founder of Ramp Tshirts, the world’s fastest, smartest custom tshirt ordering site for teams and events. Last year they moved from Wales to Bulgaria to drastically reduce their costs, and are a little bit obsessed with efficiency and conversion rates. They launched in early 2016 and already have a six-figure turnover.

This episode is sponsored by: Paperlanes

Paperplanes links online behaviour to highly relevant, personalised tangible media that lands with customers within 48 hours. That’s Programmatic Direct Mail, and that’s what Paperplanes deliver.

Visit flypaperplanes.co.uk to see how it works and quote ‘MASTERPLAN’ to receive a discount of up to 50% off rate card for any campaigns triggering 10,000 prints or over.