Kerry Williams is the creator and owner of So Unusual. She uses her background in interior design to scour the world for a unique and limited edition homewares collection. Everything about the business is heavily focused on the customer, the site launched just 7 weeks ago and is currently fluctuating from 2 to 38 orders a week.
Australia has one of the fastest growing eCommerce sectors in the world – which is maturing fast.
Although broadly similar to eCommerce in other countries Australian eCommerce has some big differences – take a look at the infographic for more details:
- Over half of all transations happen on PayPal
- 20% of consumers mainly buy from non-Australian websites