Deciding how much commission to pay your affiliates is one of the most important decisions you can make as a merchant. Unfortunately there is no simple answer to the question but there are numerous factors to be considered during your decision process. [Read more…]
Affiliate marketing can act as an additional sales channel with the potential to open up your website to a whole new audience and customer base.
Affiliates essentially forward targeted traffic to your site and if one of these leads makes a purchase, the affiliate is rewarded – usually with predetermined commission on purchases or on a per-lead reward basis. Consider affiliates as your modern day sales force generating leads for you.