Kristina Smith is the Global Digital Marketing Director at Keen Footwear. Where she’s responsible for all direct-response marketing and Marketplace Marketing activity. Including the target to double the active email list in the next 2 years! Keen are a designer, manufacturer, wholesaler, and retailer of performance footwear. Established in 2003 they’ve already donated more than $15m to non profit organizations and causes around the world.[Read more…]
Guest blog from Becky Hopkin, of Digital Gearbox and speaker at our upcoming eCommerce MasterPlan Virtual Summit
For many, when asked about Google Adwords they will refer to it as an online advertising channel which can be used to list ads for a business on a search engine results page by bidding on selected keywords. Whilst this is a not in inaccurate description of it, it does grossly underplay the full capabilities that the platform offers businesses & reflects a wide-spanning knowledge gap.
This blog showcases 2 key Google Adwords features that we often find businesses aren’t utilising or perhaps aren’t even aware of; real hidden gems for customer acquisition that can unleash the full potential of the platform and help to bring in more conversions much more efficiently. [Read more…]
Understanding what goes on behind the scenes as Google works out where to put your ads on the search results is a really important part of running a successful Adwords campaign.
Everyone wants (or should want!) to get the best traffic at the lowest price. This means you get maximum traffic for your budget, and more importantly maximum conversions – so long as it is the best traffic.
Below are two VERY handy infographics created by TrustPilot that explain the Adwords Auction in the simplest way I’ve found yet…
If you missed yesterday’s Free eCommerce Seminar – now’s your chance to watch the video!
Everyone in eCommerce talks about Adwords, most eCommerce businesses are using Adwords. Most eCommerce businesses are wasting money in Adwords without even knowing it.
Adwords Keyword campaigns are complex things – there are 100s of settings, at least 10 different reports to look at for total optimisation. So if you’re not keeping up to speed with all of that you will be losing money without even knowing it.
In this video Chloë Thomas runs through the 5 ways she most frequently sees eCommerce businesses losing money in their Adwords Keyword Campaigns. We’re not talking about losing a few pounds a month, we’re talking about wasting £100s and sometimes £1,000s each month.
As my new book eCommerce Marketing: How get Traffic that Buys to Your Website is published tomorrow, I thought I’d best write a blog post giving you my 3 top tips for getting the traffic that buys to your website this Christmas.
Well, not quite yet – but the Google Adwords Communications Extensions are now being Beta tested by UK companies.
What is the ‘Google Adwords Communications Extension’?
It’s the latest Extension for Google Adwords ads – it’s been in Beta test in the USA for most of 2012. Basically it puts an email sign up box under your PPC ads: [Read more…]