How Scott Leggo Balances Creativity and Business for Growth and 7-Digit Success (episode 533)
Scott Leggo is the Founder & Managing Director of Scott Leggo Gallery, sellers of premium quality Australian artworks and gifts. They sell via their Shopify store and real world gallery. Founded 7 years ago, they now do over $1,000,000 a year with annual growth between 20 and 40%. PLUS they’ve won multiple sustainability awards including the Ministers award for leadership for sustainability for Scott efforts within the business and broader business community.
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Dive in:
[05:25] Balancing creativity and business skills.
[08:18] Experiencing Australia through photography.
[11:35] Lifestyle-driven business model choice.
[13:23] Two key business questions.
[16:06] How saying ‘no’ improves brand clarity.
[19:04] Connecting with nature: raising awareness.
[22:40] Promoting Australian manufacturing sustainability.
[24:00] Listen to Scott’s Top Tips!
Business Skills Matter as Much as Creative Talent
Being great at your craft is not enough—you must also understand business. Many talented creatives fail because they lack marketing, sales, and operational knowledge. Scott emphasizes the need to either develop these skills or build a team that complements your weaknesses. Without a strong business foundation, even the best products won’t reach the right audience. Success comes from balancing creativity with strategy and execution.
Clear Brand Focus Leads to Long-Term Success
Saying “no” is just as important as saying “yes.” Scott is clear that his business sells products, not services, and avoids distractions that don’t align with his core mission. This focus helps customers understand what his brand stands for and ensures resources are spent wisely. A scattered approach dilutes brand identity and wastes time. Staying committed to a clear direction creates consistency and trust.
Sustainable Growth Comes from Small, Daily Improvements
Scott believes in getting 1% better every day. He and his team focus on continuous improvements in marketing, operations, and customer experience. Small changes add up over time, leading to steady and lasting growth. This mindset prevents burnout and keeps the business adaptable to industry shifts. Long-term success comes from consistency, not quick wins.
Sustainability Can Align with Profitability
Scott integrates sustainability into his business by reducing waste, reusing materials, and sourcing locally. While it may not always be the cheapest option, it strengthens the brand and attracts conscious consumers. Customers appreciate businesses that make responsible choices, leading to greater loyalty. Sustainable practices also improve efficiency, cutting costs in the long run. Doing good for the planet can also be good for business.
Know Your Customer and How to Serve Them
Scott constantly asks two key questions: How do we attract more customers? How do we convert them? Every decision—from product selection to marketing—centers around solving these questions. He understands that creating a good buying experience leads to higher retention and repeat business. When you understand your customers, you can deliver exactly what they need.
eCommerce Book Top Tip
eCommerce Traffic Top Tip
- Don’t underestimate the power of media and PR. He has seen huge sales spikes from national news coverage and also finds success using traditional media like TV, radio, and print ads.
Tool Top Tip
- ChatGPT and Apple Notes
- Additionally, tools like Dropbox help with remote work and large file sharing. Recently, his team has streamlined their tech stack, cutting unnecessary apps to reduce costs and improve efficiency.
Carbon Top Tip
- Carefully analyze your entire logistics and supply chain. Identify ways to reduce fuel consumption, save time, and cut unnecessary steps. Small changes can lead to big sustainability gains while also improving efficiency. A streamlined supply chain benefits both the environment and your bottom line.
Interview links
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- Why Focus is Wunderbrow’s Key Growth Strategy with Diego Mandelbaum (episode 524)
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