Resources from Wishpond Webinar presentation Feb 2024
Thank you for attending the webinar!
Below you’ll find some resources I think you’ll find useful, and that build on what I discussed in my part of the session.
Any questions or feedback please do get in touch via our contact page or connect with me direct on LinkedIn
Chloe.
Find out more about what I’m up to here:
- eCommerce Tech Website
- eCommerce MasterPlan Podcast
- Keep Optimising Podcast
- eCommerce Explored Webinars
Session Resources
Download the slide deck here
Catch the replay
Catch our Top Tips episode here
Tip 1: Stack Your Marketing
- A video explaining my Traffic That Buys model in more detail
- On the Keep Optimising Podcast we’ve probably explored any marketing channel you’re thinking of tackling or optimising in detail find all our topics here
- Interview with testing master Ian Leslie from Industry West – listen here
Tip 2: Partnerships
- Affiliate marketing tips on Keep Optimising
- Partnership Marketing masterclass on Keep Optimising Podcast
- Free Shopify App to swap order confirmation page promotions GoodCart
- Find insert swaps easily with My Flyer Inserts
- Offline marketing advice on Keep Optimising – including lots of ways to partner and swap
- Interviews with the brands I mentioned:
- Subscriptions and fast growth DTC with Kristina Smith from Big Island Coffee Roasters (episode 401)
- 336: How to capitalise on a sudden shift to eCommerce with Julie Macken from Neve’s Bees
Tip 3: Attract the Right Customers
What Connection to Make?
The podcast interviews with brands where we discuss this are as follows:
- Mama Bamboo – eCommerce MasterPlan episode 446
- Look Fabulous Forever – eCommerce MasterPlan episode 404
- (AND discussing their Facebook Group – Keep Optimising episode 160)
- slo denim – eCommerce MasterPlan episode 445
- Sheets & Giggles – eCommerce MasterPlan episode 410
How to make the connection?
The podcast interviews with brands where I discuss this:
- Cheeky Wipes – eCommerce MasterPlan episode 388
- Grove Collaborative – eCommerce MasterPlan episode 377
Some podcasts specifically about HOW to do it:
- How to discover your customer’s why – Keep Optimising episode 101
- Purpose driven marketing – Keep Optimising episode 77
- Using story for success – eCommerce MasterPlan episode 258
- Chloe explains how to use Storytelling – Keep Optimising episode 31
- Chat with Giles from Sustainable eCommerce – all about Active Transparency and Purpose 2.0
The latest eCommerce MasterPlan Podcast Episodes
- How Sole Responsibility is Building a Fast-Growing Business from Fashion Returns (episode 597)
Simon Payne is the co-founder at Sole Responsibility, a sustainable retail business specialising in the resale and takeback of seconds in the footwear and clothing space. They resell 10,000s of sub-prime shoes and garments a year with growth at 30% year on year. In this episode, Simon joins Chloe Thomas to explore… Read more: How Sole Responsibility is Building a Fast-Growing Business from Fashion Returns (episode 597) - Uncle Matt’s Hats: Using Storytelling, UGC, and Mission to Grow an eCommerce Brand (episode 596)
Steve Willicott is the founder at Uncle Matt’s Hats, selling baseball caps and supporting men’s mental health. Founded in 2024, they sell via their Shopify store, and are about to launch their second range. In this episode, Steve explains how Uncle Matt’s Hats has built every part of the business around its mission — from… Read more: Uncle Matt’s Hats: Using Storytelling, UGC, and Mission to Grow an eCommerce Brand (episode 596) - How Moon Phase Studios Scaled to £1M with Email Marketing & Seasonal Strategy, with Hayley Jones (episode 595)
Hayley Jones is the Artist and Founder at Moon Phase Studios. The studio exists to empower its customers to become more attuned to the moon through art, books, and rituals. It was founded in November 2020 when they went from zero to £200k in 8 just weeks! Now they sell… Read more: How Moon Phase Studios Scaled to £1M with Email Marketing & Seasonal Strategy, with Hayley Jones (episode 595)
