Resources from Wishpond Webinar presentation Feb 2024
Thank you for attending the webinar!
Below you’ll find some resources I think you’ll find useful, and that build on what I discussed in my part of the session.
Any questions or feedback please do get in touch via our contact page or connect with me direct on LinkedIn
Chloe.
Find out more about what I’m up to here:
- eCommerce Tech Website
- eCommerce MasterPlan Podcast
- Keep Optimising Podcast
- eCommerce Explored Webinars
Session Resources
Download the slide deck here
Catch the replay
Catch our Top Tips episode here
Tip 1: Stack Your Marketing
- A video explaining my Traffic That Buys model in more detail
- On the Keep Optimising Podcast we’ve probably explored any marketing channel you’re thinking of tackling or optimising in detail find all our topics here
- Interview with testing master Ian Leslie from Industry West – listen here
Tip 2: Partnerships
- Affiliate marketing tips on Keep Optimising
- Partnership Marketing masterclass on Keep Optimising Podcast
- Free Shopify App to swap order confirmation page promotions GoodCart
- Find insert swaps easily with My Flyer Inserts
- Offline marketing advice on Keep Optimising – including lots of ways to partner and swap
- Interviews with the brands I mentioned:
- Subscriptions and fast growth DTC with Kristina Smith from Big Island Coffee Roasters (episode 401)
- 336: How to capitalise on a sudden shift to eCommerce with Julie Macken from Neve’s Bees
Tip 3: Attract the Right Customers
What Connection to Make?
The podcast interviews with brands where we discuss this are as follows:
- Mama Bamboo – eCommerce MasterPlan episode 446
- Look Fabulous Forever – eCommerce MasterPlan episode 404
- (AND discussing their Facebook Group – Keep Optimising episode 160)
- slo denim – eCommerce MasterPlan episode 445
- Sheets & Giggles – eCommerce MasterPlan episode 410
How to make the connection?
The podcast interviews with brands where I discuss this:
- Cheeky Wipes – eCommerce MasterPlan episode 388
- Grove Collaborative – eCommerce MasterPlan episode 377
Some podcasts specifically about HOW to do it:
- How to discover your customer’s why – Keep Optimising episode 101
- Purpose driven marketing – Keep Optimising episode 77
- Using story for success – eCommerce MasterPlan episode 258
- Chloe explains how to use Storytelling – Keep Optimising episode 31
- Chat with Giles from Sustainable eCommerce – all about Active Transparency and Purpose 2.0
The latest eCommerce MasterPlan Podcast Episodes
- Building a $2M eCommerce Brand Through Community-Driven Marketing with Hema Natesan (episode 529)
Hema Natesan is the Founder & CEO at My Little Moppet, a Shopify store that’s India’s number 1 destination for healthy kids’ food. With over 7,000 verified 5-star reviews, their core marketing strategy of Community is clearly working! Founded in 2014 they now do $2 million US dollars in sales… Read more: Building a $2M eCommerce Brand Through Community-Driven Marketing with Hema Natesan (episode 529) - Why 2025 is the Year of Integration in eCommerce with Jim Herbert (episode 528)
Jim Herbert is the CEO at Patchworks, an eCommerce-focused iPaaS who are all about helping you automate and streamline your data. - Beyond 7 Figures: Building a High-Growth, High-Profit eCommerce Business with Jay O’Neill (episode 527)
Jay O’Neill is an in-house specialist at growing retailers through digital marketing, CRO, and tech stack optimisation. He scaled soak.com from £2 to £80million, drove digital growth at Holland & Barrett, and took Bathroom Mountain from £0 to £40million in 18 months. Who better to chat to about how to… Read more: Beyond 7 Figures: Building a High-Growth, High-Profit eCommerce Business with Jay O’Neill (episode 527)
