Resources from Wishpond Webinar presentation Feb 2024
Thank you for attending the webinar!
Below you’ll find some resources I think you’ll find useful, and that build on what I discussed in my part of the session.
Any questions or feedback please do get in touch via our contact page or connect with me direct on LinkedIn
Chloe.
Find out more about what I’m up to here:
- eCommerce Tech Website
- eCommerce MasterPlan Podcast
- Keep Optimising Podcast
- eCommerce Explored Webinars
Session Resources
Download the slide deck here
Catch the replay
Catch our Top Tips episode here
Tip 1: Stack Your Marketing
- A video explaining my Traffic That Buys model in more detail
- On the Keep Optimising Podcast we’ve probably explored any marketing channel you’re thinking of tackling or optimising in detail find all our topics here
- Interview with testing master Ian Leslie from Industry West – listen here
Tip 2: Partnerships
- Affiliate marketing tips on Keep Optimising
- Partnership Marketing masterclass on Keep Optimising Podcast
- Free Shopify App to swap order confirmation page promotions GoodCart
- Find insert swaps easily with My Flyer Inserts
- Offline marketing advice on Keep Optimising – including lots of ways to partner and swap
- Interviews with the brands I mentioned:
- Subscriptions and fast growth DTC with Kristina Smith from Big Island Coffee Roasters (episode 401)
- 336: How to capitalise on a sudden shift to eCommerce with Julie Macken from Neve’s Bees
Tip 3: Attract the Right Customers
What Connection to Make?
The podcast interviews with brands where we discuss this are as follows:
- Mama Bamboo – eCommerce MasterPlan episode 446
- Look Fabulous Forever – eCommerce MasterPlan episode 404
- (AND discussing their Facebook Group – Keep Optimising episode 160)
- slo denim – eCommerce MasterPlan episode 445
- Sheets & Giggles – eCommerce MasterPlan episode 410
How to make the connection?
The podcast interviews with brands where I discuss this:
- Cheeky Wipes – eCommerce MasterPlan episode 388
- Grove Collaborative – eCommerce MasterPlan episode 377
Some podcasts specifically about HOW to do it:
- How to discover your customer’s why – Keep Optimising episode 101
- Purpose driven marketing – Keep Optimising episode 77
- Using story for success – eCommerce MasterPlan episode 258
- Chloe explains how to use Storytelling – Keep Optimising episode 31
- Chat with Giles from Sustainable eCommerce – all about Active Transparency and Purpose 2.0
The latest eCommerce MasterPlan Podcast Episodes
- How Seep Scaled eCommerce Growth to £10M: Meta Ads, Retention & Hero Product Strategy with Ed Hamilton (episode 585)
Ed Hamilton is the Head of Growth at Seep, a certified B Corp selling eco house cleaning tools. Founded in 2020 they are now on target for £10million in sales this year, via their Shopify store, Amazon and wholesale. In this episode, Ed shares how Seep is turning a surge… Read more: How Seep Scaled eCommerce Growth to £10M: Meta Ads, Retention & Hero Product Strategy with Ed Hamilton (episode 585) - What Would You Do if you were embarking on a replatform in 2026? – with James Gurd (episode 584)
James Gurd is The Digital Juggler, and host of the Inside Commerce Podcast. He has over 20 years’ experience helping B2C and B2B brands deliver eCommerce growth, primarily through tech stack optimisation. From agency and tech selection through to team training and project leadership. In this WWYD episode, James dives… Read more: What Would You Do if you were embarking on a replatform in 2026? – with James Gurd (episode 584) - How Must Have Ideas Bootstrapped From £3k to £80m in eCommerce Sales with Amy Knight (episode 583)
Amy Knight is the Founder at Must Have Ideas, a UK based eCommerce brands that sells problem solving household products. Must Have Ideas is a bootstrapped business, started with just £3,000 in 2018 that are now on track for £80million in 2026 via their custom in-house website. In this episode,… Read more: How Must Have Ideas Bootstrapped From £3k to £80m in eCommerce Sales with Amy Knight (episode 583)
