Resources from Wishpond Webinar presentation Feb 2024
Thank you for attending the webinar!
Below you’ll find some resources I think you’ll find useful, and that build on what I discussed in my part of the session.
Any questions or feedback please do get in touch via our contact page or connect with me direct on LinkedIn
Chloe.
Find out more about what I’m up to here:
- eCommerce Tech Website
- eCommerce MasterPlan Podcast
- Keep Optimising Podcast
- eCommerce Explored Webinars
Session Resources
Download the slide deck here
Catch the replay
Catch our Top Tips episode here
Tip 1: Stack Your Marketing
- A video explaining my Traffic That Buys model in more detail
- On the Keep Optimising Podcast we’ve probably explored any marketing channel you’re thinking of tackling or optimising in detail find all our topics here
- Interview with testing master Ian Leslie from Industry West – listen here
Tip 2: Partnerships
- Affiliate marketing tips on Keep Optimising
- Partnership Marketing masterclass on Keep Optimising Podcast
- Free Shopify App to swap order confirmation page promotions GoodCart
- Find insert swaps easily with My Flyer Inserts
- Offline marketing advice on Keep Optimising – including lots of ways to partner and swap
- Interviews with the brands I mentioned:
- Subscriptions and fast growth DTC with Kristina Smith from Big Island Coffee Roasters (episode 401)
- 336: How to capitalise on a sudden shift to eCommerce with Julie Macken from Neve’s Bees
Tip 3: Attract the Right Customers
What Connection to Make?
The podcast interviews with brands where we discuss this are as follows:
- Mama Bamboo – eCommerce MasterPlan episode 446
- Look Fabulous Forever – eCommerce MasterPlan episode 404
- (AND discussing their Facebook Group – Keep Optimising episode 160)
- slo denim – eCommerce MasterPlan episode 445
- Sheets & Giggles – eCommerce MasterPlan episode 410
How to make the connection?
The podcast interviews with brands where I discuss this:
- Cheeky Wipes – eCommerce MasterPlan episode 388
- Grove Collaborative – eCommerce MasterPlan episode 377
Some podcasts specifically about HOW to do it:
- How to discover your customer’s why – Keep Optimising episode 101
- Purpose driven marketing – Keep Optimising episode 77
- Using story for success – eCommerce MasterPlan episode 258
- Chloe explains how to use Storytelling – Keep Optimising episode 31
- Chat with Giles from Sustainable eCommerce – all about Active Transparency and Purpose 2.0
The latest eCommerce MasterPlan Podcast Episodes
- AI Chatbot Strategy that Delivers with Parts Town’s Paul Hancox (episode 551)
Paul Hancox, SVP of eCommerce at Parts Town, a leading distributor of OEM foodservice, HVAC, and residential appliance parts. A predominantly B2B eCommerce business, selling via their custom website, and mobile app. Parts Town are based in the USA, distribute spare parts to over 140 counties, and the parent company… Read more: AI Chatbot Strategy that Delivers with Parts Town’s Paul Hancox (episode 551) - How Dapper Boi Bootstrapped to $1.3M with Preorders and Viral Content, with Vicky Pasche (episode 550)
Vicky Pasche is the founder and CEO of Dapper Boi, a gender-less body-inclusive apparel line. Selling via their Shopify store. Founded in 2015, by 2024, they had reached $ 1.36 million. - Nip + Fab’s Secrets to Creating Profitable First Orders and Powerful Customer Personas in Beauty eCommerce (episode 549)
Frederica Watson is the Head of eCommerce at UK beauty brand Nip + Fab. Founded over 10 years ago, they sell via their Shopify store and wholesale, and the DTC eCommerce site has a 7-figure turnover.
