Resources for ‘What will successful marketing look like in 2023?’ at DCA 2022
Thank you for attending my session at the DCA Annual Summit this year!
Below you’ll find some resources I think you’ll find useful, to help you craft your perfect Traffic that Buys Mix and up your marketing performance in 2023.
Any questions or feedback please do get in touch
Chloe.
Download the slide deck here
Resources to help you this holiday season:
- Supply Chain Crisis tips episode on eCommerce MasterPlan Podcast
- Black Friday Tips episode on Keep Optimising (live on the 28 September – click here)
- Our WHOLE MONTH of Holiday Season prep help on Keep Optimising
Stats & Reports I mentioned:
- Those Klaviyo stats sustainability stats
- The Klaviyo recession stats new report here
- Those stats from Dressipi
Improving Your Automated Marketing – top 3 resources
- Email Marketing on the Keep Optimising Podcast
- Marketing in a Post Cookie World – lots of Zero Party Data Tips here
- Loyalty marketing tips on the Keep Optimising Podcast
Interviews with the brands I mentioned:
- Grow from 7 figures to 8 figures in beauty with Janis Thomas from Look Fabulous Forever (episode 404)
- 305: Influencer marketing, Pinterest Ads, and Lead Gen Quizzes with Simon Driscoll from UXB Skincare
- 381: The Fashion Business Model of the Future? This is Unfolded with Cally Russell
AND the cool personalised parcel inserts software that’s integrated with Klaviyo…. it’s Penny Black – access their pilot offer here
Improving Your Free Marketing – top 3 obvious resources
- How to improve your Organic Social Media on the Keep Optimising podcast
- Our SEO Masterclass
- And… Content Marketing of course
Improving Your Free Marketing – Partnership Tips and Resources
- Partnership Marketing masterclass on Keep Optimising Podcast
- Free Shopify App to swap order confirmation page promotions GoodCart
- Find insert swaps easily with My Flyer Inserts
Interviews with the brands I mentioned:
- 393: Story, content and partnerships for growth with James le Compte from To’ak Chocolate
- Subscriptions and fast growth DTC with Kristina Smith from Big Island Coffee Roasters (episode 401)
- 336: How to capitalise on a sudden shift to eCommerce with Julie Macken from Neve’s Bees
Improving your Paid Marketing – the top 3 resources
- It’s got to be Facebook Ads episodes – including a BIT focus on improving creativity AND tools to understand empathy
- Google Ads episodes
- AND our brand new TikTok masterclass is here
Improving your Connection to your Customers
- On Keep Optimising – Storytelling the why, the how, the what with Chloe Thomas
- Embracing Movement Marketing with Chip Walker on eCommerce MasterPlan
- Should Sustainability be your number 1 marketing message? on eCommerce MasterPlan
Interviews with the retailers I mentioned:
- 388: Taking a sustainable, money saving brand to £5m a year with Helen Rankin from Cheeky Wipes
- Double Your Shopify Sales every Year with Story and Product – SOLIOS watches’ Samuel Leroux (episode 403)
- 377: Taking a Sustainable Products brand to 2million+ customers with Jennie Perry from Grove Collaborative
Doing Better with your Banking (an easy, big impact, sustainability shift):
- The stats I shared are from MyMoneyTree – a brilliant site to help you improve your personal banking impact get the graphic here
- I’ve shifted our business banking to the following, saving us money, and the planet from harm:
- Monzo for Current Accounts – we both get £5 if you sign up using this link https://chloelink.com/monzo
- Capital on Tap for Credit Card – you and I each get £75 if you use this link: https://chloelink.com/creditcard
- Find all our net zero updates here
Improving your Promotions
The mantra:
- Hear Chloe discuss in more detail in this episode
- And if you fancy testing a negotiation chatbot for Black Friday… website is here – connect with Rosie here
