Resources for ‘What will successful marketing look like in 2023?’ at DCA 2022

Thank you for attending my session at the DCA Annual Summit this year!

Below you’ll find some resources I think you’ll find useful, to help you craft your perfect Traffic that Buys Mix and up your marketing performance in 2023.

Any questions or feedback please do get in touch


Download the slide deck here

Resources to help you this holiday season:

Stats & Reports I mentioned:

Improving Your Automated Marketing – top 3 resources

Interviews with the brands I mentioned:

AND the cool personalised parcel inserts software that’s integrated with Klaviyo…. it’s Penny Black – access their pilot offer here

Improving Your Free Marketing – top 3 obvious resources

Improving Your Free Marketing – Partnership Tips and Resources

Interviews with the brands I mentioned:

Improving your Paid Marketing – the top 3 resources

  • It’s got to be Facebook Ads episodes – including a BIT focus on improving creativity AND tools to understand empathy
  • Google Ads episodes
  • AND our brand new TikTok masterclass is here

Improving your Connection to your Customers

Interviews with the retailers I mentioned:

Doing Better with your Banking (an easy, big impact, sustainability shift):

  • The stats I shared are from MyMoneyTree – a brilliant site to help you improve your personal banking impact get the graphic here
  • I’ve shifted our business banking to the following, saving us money, and the planet from harm:
  • Find all our net zero updates here

Improving your Promotions

The mantra:

Golden Promotional Rule
Feel free to download and print!
  • Hear Chloe discuss in more detail in this episode
  • And if you fancy testing a negotiation chatbot for Black Friday… website is here – connect with Rosie here

Podcasts and Books

Keep Optimising Marketing Podcast

Keep Optimising Podcast

Each month a different topic. Every Weds a new Expert Interview

ecommerce marketing: how to get traffic that buys to your website by chloe thomas

Bestselling Book

Kindle, Paperback, and Audiobook

ecommerce masterplan podcast

eCommerce MasterPlan Podcast

Every Monday an interview with an eCommerce retailer.