Resources for ‘The 3 Keys to Success in eCommerce in 2024 and beyond’ at eCommerce Expo
Thank you for attending my session at eCommerce Expo!
Below you’ll find some resources I think you’ll find useful, and that build on what I discussed in my session.
Any questions or feedback please do get in touch
And you can find out more about eCommerce Tech here
Chloe.
Download the slide deck here
Useful Notes from the Session
1 Build Connection & Trust
The Mailchimp report: “Brand Trust in the Age of Information Overload”
What Connection to Make?
The podcast interviews with brands where we discuss this are as follows:
- Y.O.U. Underwear – eCommerce MasterPlan episode 492
- Mama Bamboo – eCommerce MasterPlan episode 446
- Look Fabulous Forever – eCommerce MasterPlan episode 404
- (AND discussing their Facebook Group – Keep Optimising episode 160)
- slo denim – eCommerce MasterPlan episode 445
- Sheets & Giggles – eCommerce MasterPlan episode 410
How to make the connection?
The podcast interviews with brands where I discuss this:
- Cheeky Wipes – eCommerce MasterPlan episode 388
- Grove Collaborative – eCommerce MasterPlan episode 377
Some podcasts specifically about HOW to do it:
- How to discover your customer’s why – Keep Optimising episode 101
- Purpose driven marketing – Keep Optimising episode 77
- Using story for success – eCommerce MasterPlan episode 258
- Chloe explains how to use Storytelling – Keep Optimising episode 31
- Chat with Giles from Sustainable eCommerce – all about Active Transparency and Purpose 2.0
2 Stack Your Marketing
- A video explaining my Traffic That Buys model in more detail
- On the Keep Optimising Podcast we’ve probably explored any marketing channel you’re thinking of tackling or optimising in detail find all our topics here
- Interview with testing master Ian Leslie from Industry West – listen here
3 Promotions Strategy
- Get the replay of your Black Friday Webinar here
- Mindset Shift – lots to help with in this year’s “Top Tips for eCommerce Success” episode
- Product:
- Merchandising Masterclass with Alison Metcalfe – listen here
- Buying Masterclass with James Barron – listen here
- Pre-Orders Masterclass – listen here
Feel free to download and print!
- Hear Chloe discuss in more detail in this episode
BONUS How to Do More With Less
- Sign up for our efficiency webinar here
- Split everything into your “Could List” and your “Should List”
- Avoid Bright Shiny Objects (BSOs) or at least consign them to a “maybe later” list
- Tech Stack Optimisation – episode 485
