Resources for “How Adopting Sustainability Can Supercharge your Marketing”

Thank you for attending my session at e-Commerce Conference 2022 ecc22gr, below you will find LOADS of resources I mentioned, and some I didn’t, to help you further your own marketing in 2022.

Key things to grab:

Why can sustainability supercharge your marketing?

  • Podcast interview with Chip Walker about Movement Marketing
  • That Klaviyo report is here
    • Our Podcast Interview with Aubrey Harper about it will be live on 2nd May here
  • Our interview with Cheeky Wipes will be available on 30th May here

1 Understand Where you Are

  • Access the Small99 Net Zero Scorecard here
  • Get your products sustainability scores from Dayrize here

2 Ethics Check

  • Mintel’s Global Consumer Trends for 2022 announcement here
  • Taylor Made Polish interview here

3 Marketplaces

Some of our favourite niche focus marketplaces:

  • Immaculate Vegan – high-end fashion that’s Vegan friendly – hear our interview here
  • EnableAll – the marketplace for disabled consumers – hear our interview here
  • Veo – interview here
  • PLUS Dayrize offer one to their merchants (see above)
  • Greenr
  • Cerqular

OR you could create your own…

  • Jarrold’s created a shop-local marketplace – here our interview here
  • Bolt on a second hand marketplace with OWNI (rebranded since our chat) here
  • Encourage customers to swap swap swap – interview with Nuw here

4 Share Your Journey


  • Green and Blue – interview here
  • Pantee – interview here
  • Parker Clay – interview here

Help and advice:

  • Telling stories with JJ Resnick – here
  • Telling stories with Chloe – here
  • Our whole masterclass on content marketing on the Keep Optimising Podcast here



  • Neve’s Bees – interview here
  • Grove Collaborative – interview here
  • Parker Clay – interview here
  • And pretty much EVERYONE we’ve interviewed this year on eCommerce MasterPlan – find all our interviews here

Further Reading / Listening

eCommerce MasterPlan Virtual Summit 2022

Podcasts and Books

keep optimising podcast

Keep Optimising Podcast

Each month a different topic. Every Weds a new Expert Interview

ecommerce marketing: how to get traffic that buys to your website by chloe thomas

Bestselling Book

Kindle, Paperback, and Audiobook

ecommerce masterplan podcast

eCommerce MasterPlan Podcast

Every Monday an interview with an eCommerce retailer.