Resources for “How Adopting Sustainability Can Supercharge your Marketing”
Thank you for attending my session at e-Commerce Conference 2022 ecc22gr, below you will find LOADS of resources I mentioned, and some I didn’t, to help you further your own marketing in 2022.
Key things to grab:
- The slide deck
- Get your FREE Ticket to our Upcoming virtual summit – all about the marketing you should be doing in 2022
Why can sustainability supercharge your marketing?
- Podcast interview with Chip Walker about Movement Marketing
- That Klaviyo report is here
- Our Podcast Interview with Aubrey Harper about it will be live on 2nd May here
- Our interview with Cheeky Wipes will be available on 30th May here
1 Understand Where you Are
2 Ethics Check
3 Marketplaces
Some of our favourite niche focus marketplaces:
- Immaculate Vegan – high-end fashion that’s Vegan friendly – hear our interview here
- EnableAll – the marketplace for disabled consumers – hear our interview here
- Veo – interview here
- PLUS Dayrize offer one to their merchants (see above)
- Greenr
- Cerqular
OR you could create your own…
- Jarrold’s created a shop-local marketplace – here our interview here
- Bolt on a second hand marketplace with OWNI (rebranded since our chat) here
- Encourage customers to swap swap swap – interview with Nuw here
4 Share Your Journey
Inspiration:
Help and advice:
- Telling stories with JJ Resnick – here
- Telling stories with Chloe – here
- Our whole masterclass on content marketing on the Keep Optimising Podcast here
5 Go ALL OUT!
Inspiration:
- Neve’s Bees – interview here
- Grove Collaborative – interview here
- Parker Clay – interview here
- And pretty much EVERYONE we’ve interviewed this year on eCommerce MasterPlan – find all our interviews here
Further Reading / Listening
- our recent 10 ways to make your business more sustainable podcast episode is here
- To better understand Net Zero: The Future We Choose: The Stubborn Optimist’s Guide to the Climate Crisis
- To better understand Movement Marketing: Activate Brand Purpose: How to Harness the Power of Movements to Transform Your Company
- To better understand buyer behaviour: The New Chameleons: How to Connect with Consumers Who Defy Categorization
