Resources for Grow Your Store Summit Attendees
Thank you for attending my session at the Grow Your Store Summit!
Below you’ll find some resources I think you’ll find useful, to help you craft “Powerful Promotions that Don’t Destroy your Profits” and up your marketing performance in 2022.
Any questions or feedback please do get in touch
Chloe.
Download the slide deck
Watch Chloe’s full presentation on the 5 Key Things you need to master for success in 2022
The mantra:
Your Creative is Everything
We discuss this trend with BOTH Josh and Antoine in our recent Post-Cookie Marketing month on Keep Optimising – find all that here
And to improve your creative tune into these episodes:
On Movement Marketing… the best we’ve found on this is Chip Walker:
- Hear our chat with him here
- And get his book “Activate Brand Purpose: How to Harness the Power of Movements to Transform Your Company”
Interviews with the retailer case studies Chloe shared:
- Neve’s Bees – free wild flower seed
- Kineta – energy course
- Taylor Made Polish – ethics check
On Sustainability….
Get the Klaviyo blog here
Cool tools
- Ecologi – offsetting marketplace with ZAPIER and SHOPIFY integrations
- Ecocart – calculates and offsets each individual purchase
- Dayrize.io – awesome sustainability analysis for just £60 per product per year
- Shwap – add a second hand marketplace to your store, and earn on second hand sales (and yes, it is a Shopify app!)
Cool examples:
- Green & Blue – our interview
Zero Party Data
Find out more about this crucial marketing skill in our interview with Ben Parr from Octane AI – listen here
Hear Simon from UXB talking about developing his quiz here
And make sure you’re subscribed to our Keep Optimising Podcast as we’ll be getting deeper into this in Email Marketing Month in April
Invest in Partnership Marketing
We’ve covered a LOT about this on the Keep Optimising Podcast:
- Influencer Marketing episodes here
- Affiliate Marketing episodes here
- Loyalty marketing episodes includes a lot about building partnerships with your customers here the panel webinar on this page REALLY gets to the heart of it
- Facebook Ad Partnerships – dark posting with John Hagan here
And make sure you’re subscribed to our Keep Optimising Podcast as we’ll be getting deeper into this in future episodes.
