Resources for DCA Summit 2021
Thanks for coming along to my session “Keep Optimising – the Latest Digital Marketing Tips and Tactics”, this page has links to all the key resources I mentioned – the majority of which are totally free for you to learn from.
Key resources mentioned:
Slide deck here
Facebook Ads [& iOS14]
- Facebook Ad Library
- Account Structure / Trust the Algorithm
- Podcast Keep Optimising 16 – Essential Ad Strategies with Sarah Geoffrion
- Podcast eCommerce MasterPlan 316 – The Top Facebook Ad Strategies for 2021 with Antoine Gagne
- Pod KO 39 using your Email Segmentation to improve your Facebook Ad result with Kunle Campbell
- Creative
- Pod KO 32 – The Images that Work NOW with RJ Talyor
- Pod KO 33 – Video Ads with Lauren Schwartz
- Pod KO 35 – Ultimate Copy, Offer and Audience Strategy with Neil Shoney
- Advanced Strategies
- Pod KO 34 – Dark Posting with John Hagan
- Pod eCMP 312 – How to Double your sales every year with Purelei’s John Hagan
- Virtual Summit – Dave Rotheroe – test your creative to the nth degree (see video after email sign up) OR read the notes ebook
- iOS14
- VS – John Hagan – 10 ways to beat iOS14 (see video after email sign up) OR read the notes ebook
Google Ads
- Keywords
- Pod KO 48 – the latest tips with Justin Seibert
- Google Shopping
- Pod KO 47 – the latest tips with Richard Hill (including a bit on CSS)
- VS – Becky Hopkin – Automated Bidding for Google Shopping Campaigns (see video after email sign up) OR read the notes ebook
- Pod KO 9 – free Google Shopping Traffic / how to set up
- Display and Discovery
SEO
- Google’s Page Experience Roll Out Page
- Don’t yet have an episode on this, as until it’s in place there’s just a lot of speculation – but we will be later this year. In the meantime, if you want more… here’s a super-interesting enterprise approach using Dynamic Rendering
Email – Post Purchase
- Pod KO 36 – Perfect Post Purchase Campaigns with Jessica Totillo Coster
- In the Virtual Summit (you can watch in return for your email address – OR read in the ebook)
- A focus on Post-Purchase Nurture with Greg Zakowicz from Omnisend
- Matt Edmundson and Chloe getting into building REAL consumer connection (including popcorn)
- A focus on getting the SECOND order with Russell Flawn from Pure360
- How to do it all without discounts with Jessica Totillo Coster
The Tech Stack
- Pod KO 28 – The Right Tech Stack with eCommerce Tech’s Derric Haynie
- Pod KO 30 – Analytics. Getting the data you need to Keep Optimising with Luke Carthy
Emotional Connection
- Pod KO 31 – Storytelling the why, the how, the what with Chloe Thomas
- Pod KO 11 – Customer Personas with Lucy Bloomfield
