Resources for DCA Summit 2021

Thanks for coming along to my session “Keep Optimising – the Latest Digital Marketing Tips and Tactics”, this page has links to all the key resources I mentioned – the majority of which are totally free for you to learn from.

Key resources mentioned:

Slide deck here

Facebook Ads [& iOS14]

Google Ads


Email – Post Purchase

  • Pod KO 36 – Perfect Post Purchase Campaigns with Jessica Totillo Coster
  • In the Virtual Summit (you can watch in return for your email address – OR read in the ebook)
    • A focus on Post-Purchase Nurture with Greg Zakowicz from Omnisend
    • Matt Edmundson and Chloe getting into building REAL consumer connection (including popcorn)
    • A focus on getting the SECOND order with Russell Flawn from Pure360
    • How to do it all without discounts with Jessica Totillo Coster

The Tech Stack

Emotional Connection

Podcasts and Books

keep optimising podcast

Keep Optimising Podcast

Each month a different topic. Every Weds a new Expert Interview

ecommerce marketing: how to get traffic that buys to your website by chloe thomas

Bestselling Book

Kindle, Paperback, and Audiobook

ecommerce masterplan podcast

eCommerce MasterPlan Podcast

Every Monday an interview with an eCommerce retailer.