Resources for Coventry University Feb 2021
Thanks for coming along to my session on “What will it take to run a successful eCommerce store in 2025?”
Podcasts and Books
Key Resources Mentioned:
- Slides
- Product to Customer
- Multichannel Data
- Right Tech Stack
- Reliable Distribution
- Think CLV not CPA
- The emotional connection
- 031 Marketing Foundations: Storytelling the why, the how, the what with Chloe Thomas
- 308: Facebook Ads + Story + Focus = sales increase of 4,601% with Heidi Jarvis of Boutique Heidi
- 306: Growing Profits 4x by shifting from a selling to service mindset with Eye Love’s Travis Zigler
- 310: Exponential growth driven by a commitment to sustainability with Dan Dicker from Circular & Co
Q&A extras:
- Great About Us page – Farm Toys Online
- Email sign ups – quizzes – 305: Influencer marketing, Pinterest Ads, and Lead Gen Quizzes with Simon Driscoll from UXB Skincare
- Email sign ups – great quiz – Hairstory
- Email sign ups – viral competitions – Using a competition to launch / re-launch
- How to podcast – 300 Behind the Scenes – how we create and market our podcasts – your questions answered
- other people to listen to – Matt Edmundson
- other book – “ultimate guide to ecommerce growth“