Remarketing Chapter done – with the help of Google Trends

This morning I’ve finished the remarketing chapter – first hurdle to over come was the title.

Should it be “Remarketing” or “Retargeting”? As ever – Google Trends to the rescue:

trends remarketing vs retargeting

Looking at search volume, it’s all about the blue line! So “remarketing” the chapter is.

What’s also rather bizarre is that the volume of news stories about ‘retargeting’ is almost equal to the remarketing volume – surely those writing the stories and press releases would be better off using the same words everyone else is using?