eCommerce MasterPlan Podcast
Are you seeking inspiration & ideas to grow your eCommerce brand?
Then it’s time to tune in to the eCommerce MasterPlan Podcast.
Every Monday we bring you an interview with an inspiring founder. Full of tips, ideas, and things that will get you thinking!
“Truth, Integrity, Passion. Chloe cuts through the hype and brings value to us as we build and grow our businesses globally.”
Jonesy Money, USA, Review on Apple Podcasts
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Where to start with our eCommerce podcast:
Our latest episodes are a great place to start.
Or you can find a full list of our episodes here
The latest eCommerce MasterPlan Podcast Episodes
- The Human Experience: How to Create Personal Connections in eCommerce with author John Sills (episode 511)
John Sills is the Author of the ‘leadership book of the year 2023, “The Human Experience: How to make life better for your customers and create a more successful organization”, AND managing partner at The Foundation Growth Consultancy where they help organisations achieve customer led success. - Increasing Philip Kingsley’s Profits with Strategic Promotions with Lauren Duncan (episode 510)
Lauren Duncan is the Head of eCommerce at Philip Kingsley, creators and sellers of Trichological Hair and Scalp products. Founded in the 1950s, Philip Kingsley now sells via their Magento eCommerce store, wholesale via salons and other retailers, and runs 2 clinics in London and New York. Their number one… Read more: Increasing Philip Kingsley’s Profits with Strategic Promotions with Lauren Duncan (episode 510) - Growth Masterclass with ex-Who Gives a Crap Head of Growth Jenna Tanenbaum (episode 509)
Jenna Tanenbaum was Head of Growth at DTC toilet paper success story Who Gives a Crap for nearly 4 years. She now runs the performance creative and UGC marketing agency Ostrich.
Why Listen to Our Podcast?
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Join the 1,000s of people who listen every single week.
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The listeners LOVE us.
We have 69 5 star reviews on Apple Podcasts alone.
About our eCommerce Podcast
We’ve been producing the eCommerce MasterPlan podcast since 2015!
The aim has never changed – to share inspiring and insightful stories of how other eCommerce business have gone about growing.
So every week we interview a different retailer (or occasionally an author or expert) to find out what they’ve been up to, and get them to share advice that will help you plot a better, faster, route to growth.
Our Host Chloe Thomas
Chloe is the brains behind the show, and has been in eCommerce for nearly 20 years. Initially she worked brand-side for a UK high-street/mail-order/online gift retailer where she totally got the eCommerce bug.
In her next post (the kid-in-the-candy-shop-role) she got to introduce eCommerce marketing to a group of mail order brands. Then she took all she’d learnt there and founded a marketing agency that she ran for 9 years and 11 months.
The sale of the agency has allowed Chloe to focus full time on helping as many eCommerce brands as possible to make better marketing decisions.
Our Current Sponsors:
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What Our Users Are Saying:
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Would you like to be a sponsor? Find out more here
Reviews of the eCommerce MasterPlan Podcast
Must listen for anyone in eCom: By far the best podcast on eCom and business in general.
spineryan, Apple Podcasts
One of the 15 Best Podcasts That Ecommerce Entrepreneurs Should Be Listening To
Referral Candy
There are few podcasts that are as insightful as this one. The format of the show is fantastic and fresh. Keep up the good work!
Rfgdsdggjfg, Apple Podcasts
Have you yet downloaded our ebook?
To celebrate reaching Episode 500 we’ve created an EPIC eCommerce success-focused ebook.
Packed with FIVE HUNDRED Top Tips about how to make your eCommerce store more profitable.
Featuring the advice of many, many past guests, alongside industry experts and many from you – our listeners.
Chloe has checked every single tip, and organised the whole thing into sections for you.
Making is super easy to dip and dip out and take inspiration as and when you need it.
This ebook needs to be sat on your desktop – or (even…) printed and sat on your desk.