How Perkies is Empowering Women and Driving Sales with Rosie Mangiarotti (episode 508)
Rosie Mangiarotti is the founder & CEO at Perkies, creators of innovative undergarments. Founded in 2019, Perkies sells via their Shopify store, Amazon, and wholesale, and is now growing 100% year on year.
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Dive in:
[04:43] Started business, launched products, inspired by entrepreneurs.
[07:31] Reduced focus on sticky bras, emphasis on nipple covers.
[12:37] Creating realistic, enhancing nipple products for survivors.
[14:16] Empowering women, giving back, problem solver.
[17:32] Early Amazon launch and reviews drive sales.
[21:13] Listen to Rosie’s Top Tips!
Identify and Address a Real Pain Point
Successful businesses often start by solving a real and pressing problem that consumers face. Rosie’s journey began with identifying a common pain point among women: the dissatisfaction with existing sticky bras. By focusing on creating a product that directly addressed this issue, she was able to build a strong foundation for her business. This emphasizes the importance of deeply understanding your target audience and their needs, which can lead to the creation of products that resonate with them.
Adapt and Evolve Your Product Line
Flexibility and adaptability in business are crucial for long-term success. Initially, Rosie’s focus was on sticky bras, but she noticed a greater demand for nipple covers. By shifting her focus and expanding her product line to include what customers truly wanted, she was able to grow her business. You need to be responsive to market demands and willing to pivot your business strategy when necessary.
Engage with and Support Communities
Building a business that contributes positively to communities can create lasting impact and loyalty. Rosie’s collaboration with the Breast Cancer Research Foundation and her development of products for breast cancer survivors showcase how businesses can play a meaningful role in supporting communities. This not only adds value to the brand but also builds a loyal customer base that appreciates the company’s mission and values.
Leverage Multiple Sales Channels
Diversifying your sales channels can significantly boost your business’s reach and growth. Rosie didn’t limit her products to just one platform. By selling on Amazon, Shopbop, Revolve, and other platforms, she was able to tap into various customer bases and drive sales growth. This approach underlines the importance of not relying solely on one sales channel and instead leveraging multiple platforms to maximize exposure and sales.
Focus on Continuous Innovation
Continuous innovation is key to staying relevant and competitive in the market. Rosie’s commitment to developing more realistic nipple prosthetics and improving her existing product line shows the importance of never settling and always seeking ways to improve and innovate. This is a reminder that in order to stay ahead in business, you must be constantly looking for ways to enhance your products and meet evolving customer needs.
eCommerce Book Top Tip
- See, Solve, Scale: How Anyone Can Turn an Unsolved Problem into a Breakthrough Success by Danny Warshay
- Who Not How: The Formula to Achieve Bigger Goals Through Accelerating Teamwork by Dan Sullivan, Dr. Benjamin Hardy
eCommerce Traffic Top Tip
- Amazon and TikTok
Tool Top Tip
- ChatGPT
- Gamma app
Carbon Top Tip
- Rosie saves boxes from Amazon shipments and reuses them for her business to reduce waste. She also walks to the post office instead of driving to reduce her carbon footprint.
Interview links
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- Balancing Growth and Purpose with Y.O.U Underwear’s Sarah Jordan (episode 492)
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