To build your eCommerce MasterPlan you need to understand which eCommerce Business Structure you have (or want), and stick to it.
In this short video Chloë explains the Online Only eCommerce Business Structure, what it is how and how you can make the most of it in your business.
Videos for the other eCommerce Business Structures will follow in the next few weeks.
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I just purchased the book Ecommerce Marketing. Do I need Ecommerce Masterplan, as well? Thank you.
Hi Michelle,
They cover very different topics – I would suggest you read both.
You’ll find information about what eCommerce MasterPlan contains here:
http://ecommercemasterplan.com/books/ecommerce-masterplan-1-8-your-3-steps-to-successful-online-selling/
Chloe