Sean Senvirtne is the CEO of Australia’s favourite online retailer, the marketplace My Deal. They aim to offer the best products and services to their customers at the lowest possible prices. Over 20,000 skus span 900 different product categories, they are on track in 2016 to hit $30,000,000 with 300% year on year growth. As well as running My Deal Sean is also busy creating other innovative services to help Australian SME’s get online.
Click to Tweet: We’re talking to Sean Senvirtne of MyDeal.Com.Au a huge Australian eCom business on the @eComMasterPlan #podcast
About the business
- eCommerce Business Structure – Marketplace
- Product Range Scale – wide
- On a Bespoke platform
- There are 30 people in the team – all functions are currently undertaken in-house
- Based in Australia – Selling in Australia only
Listen to hear how Sean Senvirtne got started in eCommerce
Most Awesome Thing Right Now
Sean things the most awesome thing about the business right now is the momentum.
Listen to hear more about how Sean manages the content on MyDeals.com.au
eCommerce Book Top Tip
Good to Great by Jim Collins
eCommerce Traffic Top Tip
Sean feels that SEO is the best for traffic, he accepts that when you start up your new business you might need to rely on paid for methods for acquiring traffic but while you are using this method you need to lay the groundwork for organic traffic. To improve your SEO Sean recommends getting the content, your keywords strategy and the basic site architecture is key.
You can hear about all this on the podcast, for free – right now…
Tool Top Tip
The MyDeal.Com.Au use a lot of tools in the team but Sean recommends Tripit when traveling it keeps all your travel and meeting information in one place.
Start Up Top Tip
Sean appreciates that eCommerce businesses are really difficult to run, he feels you must ensure you identify a gap in the market and that you have a really clear selling proposition. There are a lot of big players in the market who have deep pockets so you need to do a lot of research before starting your business.
Interview Links
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