From Design to Impact: How LimeSharp Champions Sustainable Growth with Leslie Roumilhac (episode 537)
Leslie Roumilhac is the Creative Director at eCommerce agency Limesharp. She’s also obsessed with researching best-in-class sustainability initiatives in eCommerce.
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Dive in:
[03:12] UX design journey from Paris to London.
[09:22] Sustainability: transparency over greenwashing.
[10:14] Transparent product sourcing and efforts.
[13:55] Timing of sustainability education.
[16:44] Post-purchase sustainability challenges.
[18:33] Listen to Leslie’s Top Tips!
Sustainability Should Be Subtle, Not Shouted
In today’s world, sustainability isn’t a headline—it’s the baseline. Skip the loud pronouncements and focus on quiet, effective action. Consumers crave authenticity over flashy claims. Build trust by showing your commitment, not just saying it. Let your sustainable values shine through a natural, meaningful customer journey.
Educate Customers Throughout Their Journey
Teach your customers about sustainability. Don’t just market it. Share tips on how to care for products, use them eco-friendly, and where materials come from. This builds trust. Give customers this information at every step. Help them feel good about their choices. Empower them, without overwhelming them with details.
Transparency Builds Customer Trust
Honesty builds trust with customers. Share the story of your products, materials, and challenges. Customers don’t expect perfection, but they do appreciate honesty. Sharing what you’re working on creates a sense of authenticity. Transparency invites customers to support your efforts rather than feel misled.
Design Plays a Crucial Role in Sustainability
Smart design drives sustainability. Make it easy for customers to choose green. Show eco-friendly options clearly. Simple designs make buying green smooth. Connect sustainability with a good customer experience. Guide shoppers to better choices easily. Good design makes sustainability a selling point.
Circular Commerce is the Next Big Opportunity
The future is circular. Offer refills, recycling, or resales to cut waste. Customers want you to care after they buy. Reward returns or design for reuse. Extend product life. Build customer loyalty and protect the planet with thoughtful actions.
eCommerce Book Top Tip
- Small Is Beautiful: Economics as if People Mattered by E. F. Schumacher
eCommerce Traffic Top Tip
- Organic growth
Tool Top Tip
- Loom video recording tool
Carbon Top Tip
- Just get started. Identify low-effort, high-impact sustainability actions instead of delaying progress for perfection or resource constraints.
Interview links
Related Episodes
- Should “sustainability” be your number 1 marketing message? With Hugo & Thomas from Canopey (episode 391)
- How Boden Hit Their Carbon Neutral Target in 2022 with Ben Dreyer, Strategy, Sustainability, and Operations Director (episode 421)
- Championing Sustainability Through Seasonless Fashion with Lyndie Benson, Bleusalt (episode 434)
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