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eCommerce Marketing – what you should be focusing on now to grow your business in 2021

On this page you can BOTH watch the replay of my session at Meet Magento 2021 – I hope you found it useful, and maybe even inspiring…

AND access links to lots of free resources you can use to “Keep Learning” and explore much of what I talked about in more detail.

Enjoy!

Chloë

Slide deck

Replay:

Learn more… notes to go with the session:

Watch the rest of the MM21UK event on YouTube

One – The Whole Customer Journey

  • Download my analysis template doc
  • Replay of my Jan 2021 Planning Webinar
  • All the post purchase email sessions in my recent Virtual Summit

To Acquire

  • Day 1 of our virtual summit – all 6 half hour sessions!
  • On Keep Optimising episode 047 Google Ads: Shopping Campaigns – the latest tactics for success with Richard Hill
  • On Keep Optimising episode 034 Facebook Ads: Exploring the cutting edge Dark Posts strategy with John Hagan

To Retain

  • Day 2 of our virtual summit – all 6 half hour sessions!

Two – The Right Foundations

DNA

  • Social selling discussion at IRX (not available for long)
  • eCommerce MasterPlan episode 306: Growing Profits 4x by shifting from a selling to service mindset with Eye Love’s Travis Zigler
  • eCommerce MasterPlan episode 310: Exponential growth driven by a commitment to sustainability with Dan Dicker from Circular & Co
  • eCommerce MasterPlan episode 312: How to Double your Sales Every Year with Purelei’s John Hagan

Tech Stack

  • Keep Optimising episode 028 Marketing Foundations: The Right Tech Stack with eCommerce Tech’s Derric Haynie
  • eCommerce MasterPlan episode 332: Covid 12 months on with Ian Leslie from Industry West (and succeeding with the right tech stack – inc PWAs)

Connect with your Customers

  • Keep Optimising episode 031 Marketing Foundations: Storytelling the why, the how, the what with Chloe Thomas
  • Keep Optimising episode 011 Improving Conversion Rates: Getting your customer personas right is rocket fuel for conversion rates with Lucy Bloomfield
  • eCommerce MasterPlan episode 334: Side Hustle into a 1,000+ monthly subscription service with Jessica Principe from All Girl Shave Club
  • eCommerce MasterPlan episode 265: Find out how Brie Read has grown Snag to £2m per month in just 2 years

We talk a LOT about this on the eCommerce MasterPlan Podcast

Three – Keep Optimising

iOS14

  • On Keep Optimising our recent Facebook Ads masterclass especially the Q&A Webinar
  • In our Virtual Summit – The 10 Step iOS14 Pivot

iOS15

  • The Opens are Dead website

Core Web Vitals

  • Google’s page
  • Our recent SEO Q&A Webinar
  • Keep Optimising Episode 008 Everything you need to know about Dynamic Rendering with Geoff Atkinson (only for BIG businessses)

Four – First Mover Advantage

  • On Keep Optimising episode 046 Google Ads: Why you should try Display Ads and how to make it work with Becky Hopkin
  • On Keep Optimising episode 034 Facebook Ads: Exploring the cutting edge Dark Posts strategy with John Hagan
  • AND in August each of our four Keep Optimising episodes will be exploring a different new marketing method you should consider testing (so get subscribed!)

Five – Keep Learning

Podcasts

  • Klaviyo’s list of the top eCommerce podcasts

Events

  • eCommerce Tech’s event directory

Where to start with Chloe’s podcasts (as per question asked during the session….)

  • 328: David Williams on how to plan for eCommerce success in 2021 because it fits so well with the topic of the talk
  • Our webinar on SEO that rounded off our recent SEO month on Keep Optimising (lots on Core Web Vitals made fun)

eCommerce MasterPlan Podcast

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  • £1m+ Businesses

Keep Optimising Podcast

  • Keep Optimising Podcast
  • Monthly Q&A Webinar

Products & Services

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Social Media

  • Instagram @eComMasterPlan
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  • LinkedIn: Chloë
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