On this page you can BOTH watch the replay of my session at Meet Magento 2021 – I hope you found it useful, and maybe even inspiring…
AND access links to lots of free resources you can use to “Keep Learning” and explore much of what I talked about in more detail.
Enjoy!
Chloë
Replay:
Learn more… notes to go with the session:
Watch the rest of the MM21UK event on YouTube
One – The Whole Customer Journey
- Download my analysis template doc
- Replay of my Jan 2021 Planning Webinar
- All the post purchase email sessions in my recent Virtual Summit
To Acquire
- Day 1 of our virtual summit – all 6 half hour sessions!
- On Keep Optimising episode 047 Google Ads: Shopping Campaigns – the latest tactics for success with Richard Hill
- On Keep Optimising episode 034 Facebook Ads: Exploring the cutting edge Dark Posts strategy with John Hagan
To Retain
- Day 2 of our virtual summit – all 6 half hour sessions!
Two – The Right Foundations
DNA
- Social selling discussion at IRX (not available for long)
- eCommerce MasterPlan episode 306: Growing Profits 4x by shifting from a selling to service mindset with Eye Love’s Travis Zigler
- eCommerce MasterPlan episode 310: Exponential growth driven by a commitment to sustainability with Dan Dicker from Circular & Co
- eCommerce MasterPlan episode 312: How to Double your Sales Every Year with Purelei’s John Hagan
Tech Stack
- Keep Optimising episode 028 Marketing Foundations: The Right Tech Stack with eCommerce Tech’s Derric Haynie
- eCommerce MasterPlan episode 332: Covid 12 months on with Ian Leslie from Industry West (and succeeding with the right tech stack – inc PWAs)
Connect with your Customers
- Keep Optimising episode 031 Marketing Foundations: Storytelling the why, the how, the what with Chloe Thomas
- Keep Optimising episode 011 Improving Conversion Rates: Getting your customer personas right is rocket fuel for conversion rates with Lucy Bloomfield
- eCommerce MasterPlan episode 334: Side Hustle into a 1,000+ monthly subscription service with Jessica Principe from All Girl Shave Club
- eCommerce MasterPlan episode 265: Find out how Brie Read has grown Snag to £2m per month in just 2 years
We talk a LOT about this on the eCommerce MasterPlan Podcast
Three – Keep Optimising
iOS14
- On Keep Optimising our recent Facebook Ads masterclass especially the Q&A Webinar
- In our Virtual Summit – The 10 Step iOS14 Pivot
iOS15
- The Opens are Dead website
Core Web Vitals
- Google’s page
- Our recent SEO Q&A Webinar
- Keep Optimising Episode 008 Everything you need to know about Dynamic Rendering with Geoff Atkinson (only for BIG businessses)
Four – First Mover Advantage
- On Keep Optimising episode 046 Google Ads: Why you should try Display Ads and how to make it work with Becky Hopkin
- On Keep Optimising episode 034 Facebook Ads: Exploring the cutting edge Dark Posts strategy with John Hagan
- AND in August each of our four Keep Optimising episodes will be exploring a different new marketing method you should consider testing (so get subscribed!)
Five – Keep Learning
Podcasts
Events
Where to start with Chloe’s podcasts (as per question asked during the session….)
- 328: David Williams on how to plan for eCommerce success in 2021 because it fits so well with the topic of the talk
- Our webinar on SEO that rounded off our recent SEO month on Keep Optimising (lots on Core Web Vitals made fun)