Just what is Search? [video]

How Google works is something you need to understand if you’re going to succeed in getting traffic from Google to your eCommerce website.

Many people I speak to struggle to understand it, and not unsurprisingly given that it’s a very complex system.

Below is a great video by Matt Cutts (Google’s search supremo!) explaining how it all works.http://youtu.be/BNHR6IQJGZs

It is an old video, so there are a couple of things to bear in mind with it:

• Social sharing now has a big impact too, along side links
• Don’t start trying to get links to your website unless you know what you’re doing – in recent updates Google has now started to penalise websites that have links from the ‘wrong’ websites. And you don’t want to accidentally get any of those!