If you’re a retailer of clothing or other fashion items – this is a great infographic to help you see if India is a potential market for you.
- 50% of the population by fashion online at least once per month
- Clothes are the most popular puchase (52% of people), with shoes in a strong second place (35%)
- Embracing eCommerce shopping for the ‘right’ reasons – convenience and better selection
It also identifies Indian eCommerce sites that the consumers like – so if you’re thinking about selling in India, take a look at these for some pointers of what the Indian consumer is looking for.