Home & Garden eCommerce Success Stories

The home and garden market is huge and stable. Learn from entrepreneurs who built successful businesses helping people improve their living spaces.

People always need things for their homes and gardens, making this one of eCommerce’s most reliable categories. But success requires understanding seasonal patterns, managing bulky products, and educating customers about items they can’t test first.

These entrepreneurs figured out how to make it work in this evergreen industry.

What you’ll learn:

Planning for seasonal demand in garden products
Taking photos of furniture and home decor that sells
Educating customers about complex products
Shipping large, heavy, or breakable items
Building trust in competitive home improvement markets
Cross-selling related products to increase order values

Perfect for: Home improvement entrepreneurs, garden center owners, furniture retailers, tool sellers, and lifestyle brand builders.

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Listen to all our Home & Garden Episodes on the Podcast:

Multi-Channel eCommerce Made Simple: Lessons from Charles Bentley’s £30M Strategy with Andrew Steel (episode 565)

Andrew Steel is the eCommerce Director at Charles Bentley. Founded 160 years ago as manufacturer of chimney sweeping brushes, they now balance selling brushes and cleaning products via wholesale and dropshipping to some of the UK’s largest retailers and running their own home and garden eCommerce store. Annual Sales are now at around £30million across…
Scaling an Amazon-First Brand: Joey’z Journey to $10M with Charles Chakkalo (episode 560)

Charles Chakkalo is the Founding partner of Joey’z, an Amazon-first homewares brand. Since 2010, he’s been building a lean, everything-in-house Amazon operation focused on practical, everyday consumer goods. They also now sell across Walmart and eBay and even have a Shopify store too. In total, annual sales are now over $10million with growth at 20%…
How Oak Furnitureland Wins in Modern Retail with AI, Omnichannel, & CRO (episode 554)

Ian McBeth is the Head of eCommerce at home furniture business Oak Furnitureland. Founded in 2003 as an eBay store! They now sell via their custom online store, telesales, and their 70 stores, selling over £230 million of furniture in the UK every year. Ian’s experience runs far beyond the world of furniture with past…
From Local Waste to John Lewis Shelves: The ReBorn Growth Story with Brian Walmsley (episode 548)

Brian Walmsley is the founder and CEO at ReBorn, the world’s first homewares brand made entirely from local waste. Founded in 2022 they now sell via wholesale, Amazon, and their Shopify store, and are doing £500,000 a year.
From Lockdown Startup to Global Brand: The Possum Play Approach to eCommerce Expansion with Giorgia Rossi and Renee Cizel (episode 545)

Renee Cizel & Giorgia Rossi from Possum Play, sellers of the play sofa that transforms into 100s of different configurations! Founded in 2021 they now sell internationally via their 3 country specific Shopify stores, with 40,000 happy families loving the product already.
Acquire & Accelerate: The Best Backyard’s Tom White Shares Tips for 10x Growth in 12 Months (episode 539)

Tom White is the owner of The Best Backyard, an Australian eCommerce store selling outdoor kids play equipment, furniture, and other garden products. Founded in 2020 Tom bought the business in 2024 and in 12 months has rocketed sales to nearly $2million.
Acquisition Advantage: How Scandiborn Supercharged The Kid Collective with Laura Davies (episode 538)

Laura Davies is the Founder of The Kid Collective. A UK based toys and parenting business, with eCommerce stores on BluePark and Shopify. Founded in 2008 they now process over 10,000 orders a month.
The Circular Business Model that Works for Haines Collection with Jules Haines (episode 536)

Jules Haines is the founder at The Haines Collection. An award-winning circular interior design business specialising in fabrics and wall paper. Founded in 2020 they have now rehomed over 37,000 meters of textiles.
How Scott Leggo Balances Creativity and Business for Growth and 7-Digit Success (episode 533)

Scott Leggo is the Founder & Managing Director of Scott Leggo Gallery, sellers of premium quality Australian artworks and gifts. They sell via their Shopify store and real world gallery. Founded 7 years ago, they now do over $1,000,000 a year with annual growth between 20 and 40%. PLUS they’ve won multiple sustainability awards including…
The Green Room Initiative: Promoting Sustainability Practices for Interiors Brands with Jules Haines and Mirry Christie (episode 523)

Mirry Christie is founder of sustainability consultancy B·ABLE and Jules Haines is the founder at award winning luxury interiors resale platform Haines. They both have STACKS of brand-side experience helping eCommerce businesses grow and become more sustainable especially in the home and gardens space. Which is what their new venture The Green Room is all…
How to Launch a New Product Range: Lessons from Beards & Daisies with Joy Young (episode 522)

Joy Young is the eCommerce and Marketing Manager at Beards & Daisies, sellers of plants and flowers. Founded in 2015, they now sell via their B2C Shopify store which does over 10,000 orders a month, wholesale customers like Dunelm, and have a team dedicated to looking after business customers for everything from corporate gifting and…
Industry West’s Journey to a 90% B2B Revenue Boost with Ian Leslie (episode 521)

Ian Leslie is the CMO at US B2B homewares brand Industry West. It all started with Industry West in 2010… now they have a Shopify store and B2B sales reps, with sales of over $20m a year.
How Wild and Stone Achieved Sustainable 7-Figure eCommerce Growth with Warren Jonas (episode 520)

Warren Jonas is the CEO and co-founder at Wild & Stone sellers of eco-friendly household products. Founded in 2018, the range now includes over 100 eco-friendly products which they sell via their Shopify store and 1,000 wholesale partners. Sales are now over £1,000,000 a year.
Looking at Overstock Art’s Strategic eCommerce Growth in the Online Art Industry with Amitai Sasson (episode 519)

Amitai Sasson is the VP of eCommerce at Overstock Art, an online art gallery selling reproductions of the great masters and original works. Founded in 2002, they now sell via their custom website, Amazon, and provide drop ship services for large retail partners. Overstock Art now has over 500,000 customers and annual sales of 8…
Navigating the Reality of Launching—and Closing—an eCommerce Business with Mike Stevens (episode 516)

Mike Stevens is one of the DTC pioneers, with 8 years at Innocent Drinks back in the 2000s, and then founding good-for-you confectionery brand Peppersmith, which over 10 years he scaled all the way to exit in 2018. He’s also the author of the excellent and bestselling and award-winning book “The Direct to Consumer Playbook:…
Growth Masterclass with ex-Who Gives a Crap Head of Growth Jenna Tanenbaum (episode 509)

Jenna Tanenbaum was Head of Growth at DTC toilet paper success story Who Gives a Crap for nearly 4 years. She now runs the performance creative and UGC marketing agency Ostrich.
Flavers’ Journey from Dragons’ Den to Sustained Growth with Shabbir Mookhtiar (episode 499)

Shabbir Mookhtiar is the co-founder and CEO of Flavers, a home delivery service for home-cooked food. Number 50 on the Startups 100 2024 they’re growing fast. Founded in 2020 they now have over 100 chefs and over 10,000 paying customers.
Growth Beyond Green: How Canopey is Scaling Sustainable Shopping with Hugo Douglas-Deane (episode 498)

Hugo Douglas-Deane is co-founder and CMO of sustainable marketplace Canopey – the home for buying better. Founded in 2021 they soft launched in May 2023 and officially launched September 2023. Currently, the biggest focus is building the communities of vendors and customers which is up to over 30,000.
Scaling Fashion eCommerce: Insights from THG’s Coggles Strategy with Natalia Chappell (episode 491)

Natalia Chappell is a Digital Marketing consultant focused on scaling up eCommerce businesses. She’s recently finished a role as Head of eCommerce at THG. That’s The Hut Group, home of multiple eCommerce brands across beauty, luxury, and nutrition including Cult Beauty, Look Fantastic, and Coggles–the luxury fashion brand that Natalia has most recently been focused…
How TA-DAAN Blends Content and Commerce for Artisanal Growth & Success (episode 488)

Costanza Tomba is a co-founder and CPO (Chief Product Officer) at TA-DAAN, a brand founded in 2020 as a destination for craftsmanship, creativity, and sustainability, selling contemporary craftsmanship across homes, gifts, accessories, and jewellery. Their community is over 200,000 followers, and a network of over 5,000 artisans across Europe creating the products. TA-DAAN fully launched…
How Vivobarefoot Achieved Astronomical Growth and Scaled to 8 Figures (episode 480)

Paul Walker was until very recently Chief Commercial Officer at Vivobarefoot. Founded in 2012, Vivoebarefoot is at the forefront of “good retail”, a case study many others try to emulate, and a B Corp. They sell via a Magento store, a single store in Covent Garden London, and wholesale channels. And over the 10 years…
Marketing Insights for Maximum eCommerce Growth with Naturepedic’s Arin Schultz (episode 471)

Arin Schultz is VP of Sales and Marketing at natural mattress brand Naturepedic. Founded in 2003, Naturepedic sells via its Magento website, 22 stores, and wholesale. Sales-wise they’re in the mid-high 8 figures and have tripled in size since Arin joined 9 years ago.
Boosting B2B Experience on Shopify with Ian Leslie, Industry West (episode 466)

Ian Leslie is the CMO at US homewares brand Industry West. It all started with Industry West in 2010… now they have a Shopify store and B2B sales reps, with sales of over $20m a year.
Balancing Wholesale and D2C eCommerce Growth with Maxim Gelmann, Stroodles (episode 464)

Maxim Gelmann is the founder and Chief Stroodle at Stroodles, DTC sellers of eco-tableware. Founded in 2018 they now sell via a B2B trade site, a B2B sales team and a D2C site, both built on Shopify. With sales to over 250 businesses in the hospitality industry.
How Shopify Startup Seep reached £1 Million a Year in Sales with Laura Harnett (episode 448)

Laura Harnett is the founder of Seep, a certified B Corp selling eco house cleaning tools. She shares her journey into eCommerce, discussing how Seep generates a million pounds a year in sales through its Shopify store and wholesale channels.
Clearing Unsold Stock: with Katy Christie-Miller from Finders Keepers Club (episode 444)

Katy Christie-Miller has been providing leading brands in fashion, homeware, sports, leisure, and retail with branded, high-quality warehouse sales for 20 years, helping her clients turn remnant or returned stock into cash while protecting the brand’s core brand values. Two years ago she launched Finders Keepers Club to bring the same concept online. The Finders…
The eCommerce Mattress Revolution with Mark Tremlett, Founder of Naturalmat (episode 437)

Mark Tremlett is the founder and director of organic bed and mattress brand Naturalmat. Founded in 1999, they now generate over £6 million a year via their Shopify store and other channels. And they have recently gained their B Corp certification!
Embarking on Sustainability and Reaping Rewards with Mirry Christie, Sustainability Consultant for OKA (episode 426)

Mirry Christie is a Brand and Marketing Director turned Sustainability Consultant who’s been helping furniture and lifestyle brand OKA not only become a more sustainable business but also to inspire their customers to create sustainable homes. OKA was founded in 1999 and now sells via their Magento site, magazines, and showrooms across the UK and…
Sustainable Shopify watch brand plants 880,000+ trees AND sells $3m a year – meet TruWood (episode 414)

Bishoi Khella is the founder and CEO at TruWood, a Canadian wooden watches brand. Selling on Shopify they’re on a mission to provide as much value to the world as possible, which includes planting over 880,000 trees so far! Founded in 2016 they now are doing about $3million a year.
Growing an anti-obsolescence brand 60% a year with Bert Beagley-Brown from TOG Knives (episode 411)

Bert Beagley-Brown is the founder and Managing Director at TOG Knives a UK brand that designs & sells premium kitchen knives, batch-produced in the Samurai sword capital of Japan. Selling via their WordPress store they’ve just run a second hugely successful crowdfunding campaign. Founded in 2015 they now do £700,000 having grown 4.9x since 2019.
Weird Marketing Strategies to 2x your Shopify Store with Sheets & Giggles Colin McIntosh (episode 410)

Colin McIntosh is the founder and CEO at Sheets and Giggles, selling sheets, mattresses, comforters, and covers via their Shopify store and Amazon, from the USA to the world. It all started in 2018 with a crowdfunding launch, in the first 12 months they hit $1m in sales, and within 2 years hit $1m a…
Growing a reCommerce business to £5.5m through great customer experience with Helen Lord from UKE (episode 399)

Helen Lord is co-director and founder at family business Used Kitchen Exchange, the UK’s number one kitchen reseller, and a proud recipient of the Queen’s Awards for Enterprise in Sustainable Development. Founded in 2014 they now sell around £5.5m in product a year.
Embedding ethics and sustainability into luxury brand Elvis & Kresse – super inspiring story (episode 392)

Kresse Wesling CBE is the co-founder at Elvis and Kresse, the designers, manufacturers, and sellers of their range of sustainable and ethically produced luxury accessories and homewares. Founded in 2005 they now sell via Shopify. They donate 50% of their profits to charity – and last year they donated over £100,000 AND saved over 14…
Building Europe’s most Sustainable Product Marketplace with Veo’s Joe Darwen (episode 380)

Joe Darwen is the founder of Veo – Europe’s most sustainable online shopping destination. It’s a marketplace with over 200 independent brands selling over 50,000 unique products across Fashion, Beauty, Food, Drink, and Home! Started in 2019 they’ve been perfecting their model and the technology that powers it, and re-launched the ‘final’ version in September…
Balancing the Bricks and Clicks with Jarrold Department Store Neil Park (episode 378)

Neil Park is the Head of eCommerce at Jarrold Department Store. The store was founded in 1770 and is a shopping, beauty, and dining destination in its hometown of Norwich. They’ve had an eCommerce store for 10 years, that really came into its own during the last 2 pandemic years pushing sales up 250%, and…
Taking a Sustainable Products brand to 2million+ customers with Jennie Perry from Grove Collaborative (episode 377)

Jennie Perry is the Chief Marketing Officer at Grove Collaborative, an eCommerce store that crafts and curates earth-changing products for the home with over 2 million customers. Jennie’s been marketing products and retailer stores (on and offline) for over 25 years including Old Navy, Stride Rite, Amazon Fashion & Amazon Prime.
Bootstrapping an illustrated homewares brand with Hepsie Goddin from Martha and Hepsie (episode 361)

Hepsie Goddin is co-founder of Martha & Hepsie, a quirky illustrated homeware, gifts & stationery seller she founded with her sister way back in 2011. Ten years on, they now do 300 orders per month.
Learn multiple ways to REALLY connect with your customers with Leane Tilley from Kineta (episode 351)

Leane Tilley is a qualified tea sommelier and master herbalist and founder of Kineta. Pre-pandemic sales were evenly split selling whole sale to retailers in the UK, exporting, and selling DTC via their website ilovematchatea.co.uk. Over the last year, they’ve embraced the direct customer relationship and grown the DTC sales to 80% of sales. Leane…
Running a lean organic-growth business with 30% annual growth with Andrew Lees of Grassracks (episode 346)

Andrew Lees is the co-founder at Grassracks and an ex-aerospace engineer who’s turned his hand to creating a line of bamboo board, bike, and ski racks. Founded in 2012, they are now doing $200k a year, with 30%annual growth.
Growing a start up to 2,000 orders a month in 1 year with Tom Mucklow from Aurora Mornings (episode 339)

Tom Mucklow is the founder at Aurora Mornings, a DTC supplements company. Founded in 2020 they already doing 1-2,000 orders per month.
Covid 12 months on with Ian Leslie from Industry West (episode 332)

iIan Leslie is the CMO at US homewares brands Industry West and Favor. It all started with Industry Westin 2010, and then Favor launched in 2019. Across the 2 brands in Q4 eCommerce sales were 70% up, driving full company 25% YoY growth, and in Q1 eCommerce was up 120%! So now eCommerce alone is…
Expanding your DTC business to wholesale and into new product lines with Dan from Uther Supply (episode 321)

Dan Erdman is the Owner and Founder at Uther Supply, the industry leader in high fashion golf towels and balls. Founded in 2016 they now are doing over $1m a year.
Exponential growth driven by a commitment to sustainability with Dan Dicker from Circular & Co (episode 310)

Dan Dicker is the Managing Director and Founder at Circular and Co who manufacture and sell homewares with a conscience. Launched in 2003 they now £2.8m in annual sales
Enter the world of auction-selling with David Zinberg founder of Bids.com (episode 302)

David Zinberg is the CEO and Founder of Bids.com. An online auction marketplace focused on jewelry, accessories and collectibles. Founded in2018 they now have over 200,000 registered users and have grown over 300% in the last year.
Thriving through a period of huge (but turbulent) growth with Geoff Atkinson of Overstock (episode 295)

Geoff Atkinson was a part of the Overstock.com marketing team during a 6 year period when they went through rapid international expansion, and refocused from selling anything to focusing on home and garden. During that time he went from Email Marketing Manager to SVP Marketing, CRM, Analytics &Demand Management.
Adapting a complicated business fast with Andrew Steel from Charles Bentley (episode 294)

Andrew Steel is the eCommerce Director at Charles Bentley, founded 160 years ago as manufacturer of chimney sweeping brushes, they now balance selling brushes and cleaning products via wholesale and dropshipping to some of the UK’s largest retailers and running their own home and garden eCommerce store. Employing over 150 people, and manufacturing over 2m…
Maintaining profits when the stores shut with Industry West CMO Ian Leslie (episode 289)

Ian Leslie is the CMO at US homewares brands Industry West and Favor. It all started with Industry West in 2010, and then Favor launched in 2019. Now the 2 sites typically grow at 25% per year with sales over $10m a year.
Getting the foundations right for exponential growth with Bouq’s John Tabis (episode 287)

John Tabis is the founder and chairman at The Bouqs Company, an online florist. Founded in 2012 they have sold 100s of millions of dollars worth of flowers to millennial females.
A curated marketplace with social media at it’s heart, Greg Spillane from Fancy (episode 286)

Greg Spillane is the CEO at Fancy, a curated online retailer for customers looking to discover the coolest and most innovative fashion, accessories, art and gadgets from emerging brands and artists across the globe from their 200,000 + inventory.
Test, test, test your way to £20m/year with Aynsley Peet from Cox and Cox (episode 285)

Aynsley Peet is the Head of eCommerce at Cox and Cox, a UK homeware retailer. The business was founded in 2001 and sales are close to £20m per year; selling online, mail order, and B2B.
Micheal Valdsgaard ex VP Digital Transformation IKEA on augmented reality (episode 276)

Michael Valdsgaard has been in the retail industry since 1993 initially on the bricks side at Danish Supermarket Bilka, then with IKEA in both Europe and the USA where he shifted to the online retail world as Senior VP Digital Transformation leading IKEA’s shift to digital. Since 2018 he’s been helping other retailers to digitally…
How the world’s largest art gallery do it – Rebecca Wilson from Saatchi Art (episode 260)

Rebecca Wilson is the chief curator at Saatchi Art, the world’s leading online art gallery. Launched online in 2011 in Q3 2019 they grew by a whopping 35%.
Colin McIntosh explains how he took Sheets & Giggles to $1m in 12 months (episode 259)

Colin McIntosh is the founder and CEO at Sheets and Giggles (awesome business name), which is the fastest growing bedding brand in the USA. It all started in 2018 with a crowdfunding launch, and in the first 12 months they hit $1m in sales.
How to use Customer Reviews & CGC to increase Conversion Rates with Argos’ Joanna Steele (episode 252)

Joanna Steele is the Senior Reviews and Customer Generated Content Manager at Argos. Or to put it another way, The CGC Queen, what Joanna doesn’t know about getting customer reviews and using them to increase sales is very little! Argos is one of the UK’s leading high street retailers founded in the 1970s, they have…
Selling £2m+ of vintage fashion on Instagram and mobile with Rory Westbrook of True Vintage (episode 247)

Rory Westbrook is the founder of True Vintage, a streetwear retailer he founded from his university bedroom in 2014. Specialising in reviving vintage styles they now have yearly sales over £2m. Focusing on Instagram, Email marketing, and getting their mobile user experience stop on has led to huge sales growth.
Using your products to market your website with Luke Peters from Newair (episode 243)

Luke Peters is the CEO of NewAir, according to Inc magazine one of the fastest growing privately held eCommerce businesses in America. Selling all sorts of heating and cooling appliances to consumers they’ve recently shifted their sales focus to encompass selling via Walmart, Amazon, Home Depot, Wayfair and more. Luke’s grown Newair from a side…
Putting culture and customer excitement at the heart of growth with Swanwick’s Alaina Frederick (episode 239)

Alaina Frederick is the Chief Sales Officer at Swanwick, a retailer of blue light blocking glasses that help customers get a better night’s sleep. They launched in 2015 and have already sold over 85,000 pairs.
Building a 7-figure eCommerce business with Sustainable Furniture’s Margaret Larson (episode 238)

Margaret Larson is the founder and Managing Director at Sustainable Furniture, an online furniture business based just 30min from me in Cornwall. In the past year they’ve won a plethora of awards for both the quality and eco-friendliness of their products. Founded in 2007 they now do 7-800 orders a month and have sales of…
Tracey Wallace (ex BigCommerce editor) tells all about launching her new startup Doris Sleep (episode 235)

Tracey Wallace is the founder of Doris Sleep a luxury pillow brand build on 3 generations of family expertise, that is also using recycled water bottles! The business is 6 months old and they’ve already done $10k in sales.
Taking control of your products and your brand on Amazon with Steve Honight from Pukka Teas (episode 231)

Steve Honight is the eCommerce Lead at Pukka who sell organic teas and food supplements. They’ve been in business since 2001 and now over 2 million cups of Pukka tea are drunk globally every day. You’ll find their products on supermarket shelves around the UK, and they also sell via their own website and on…
Founder and CEO of Ettitude Phoebe Yu who’s achieving 15-20% monthly sales growth (episode 222)

Phoebe Yu is the Founder and CEO of Ettitude a sustainable bedding brand that’s all about helping customers get a better night’s sleep. They launched in Australia in 2014, and more recently launched in the USA in November 2017 where it has consistently hit monthly growth of 15-20%.
Tony Preedy shares top marketing advice from his 25+yrs experience inc Littlewoods and Lakeland (episode 218)

Tony Preedy has been a marketing professional in the Home Shopping sector since 1991. Yes, today’s guest has over 25 years experience of getting the British (and overseas) public to spend money from the comfort of their own homes. Including working for brands such as Lakeland, Otto, Littlewoods and more. I’m really excited to have…
Achieving 80% of sales via Instagram and sticking to your strengths with Ella from Fitbakes (episode 216)

Ella Rauen-Prestes is the founder and CEO of Fitbakes, a low sugar high protein bakery. Ella started the business from her kitchen table in 2017, and projecting 2019 annual sales of £170k.
Passion, customer service & the Oscars in subscription eCommerce Pat Callwood, True Serenity Tea (episode 211)

Pat Callwood is the owner of True Serenity Teas a subscription box dedicated to the tea lovers of the world. They have just been named top 10 tea subscription box for the 3rd year in a row on top 10 select.com. The business launched in 2016 and now has over 200 monthly subscribers.
When wholesale becomes marketplaces and B2B eCommerce with Ken Kline of VHC Brands (episode 208)

Ken Kline is CEO and co-founder at VHC Brands, wholesaling premium home décor – think bedding, curtains, rugs and more. The business was founded in the 1980s and since 2015 has pivoted from using traditional sales channels into a B2B eCommerce operation with teams in the USA, India and China. In 2018 they achieved over…
Guerric de Ternay on content marketing and juggling eCommerce businesses in the UK and France (episode 202)

Guerric de Ternay Gerrik de ternay is the founder of two fashion brands focused on providing sustainable products. GoudronBlanc is over 8 years old offers unique crew and V-neck T-shirts for men using organic cotton, and Blackwood launched last year, and sells accessories handmade from cork leather. They now serve 1000s of customers each year.…
Richard O’Connor First Mats – using SEO to rapidly grow a new B2B eCommerce business (episode 196)

This episode is part of our 2019 eCommerce MasterPlan Growth Series sponsored by Omnisend, the all-in-one marketing automation platform that empowers ecommerce marketers to boost sales with omnichannel tools. Richard O’Connor is the Marketing and Strategy Director at First Mats, a B2B eCommerce retailer selling industrial and commercial floor matting. They launched in Jan 2017 and…
Turning product sell-outs to your advantage with Aaron Spivak of Hush Blankets (episode 194)

This episode is part of our 2019 eCommerce MasterPlan Growth Series sponsored by Omnisend, the all-in-one marketing automation platform that empowers ecommerce marketers to boost sales with omnichannel tools. Aaron Spivak is the co-founder of Hush Blankets. Specially weighted blankets to reduce anxiety and improve sleep. The website went live in January 2018 – and…
What is the most important thing we learnt in eCommerce in 2018? (episode 191)

The first podcast in our 2019 eCommerce MasterPlan Growth Series sponsored by Omnisend, the all-in-one marketing automation platform that empowers ecommerce marketers to boost sales with omnichannel tools It’s the third time we’ve done the growth series in January, bringing you double the number of episodes per week for the whole month, AND each one…
Increasing profits in a declining market. Sam Taylor of Digi Quick discusses camera batteries (episode 189)

Sam Taylor is the co-founder of Digi Quick an online only and marketplace retailer. The business launched in 2006 and they are now the UK sector leader in camera and camcorder accessories. Powered by RedCircle About the business How Digi-Quick Got Started Like a lot of companies, Digi-Quick got started largely by accident. Sam and…
Andrew Banks serial fast growth eCommerce business manager – inc Matalan and Earth Bathrooms (episode 185)

Andrew Banks has a TON of eCommerce experience. In 2014 he launched Earth Bathrooms and within 3 months made it the 8th largest bathroom retailer in the UK. 18 months in, Earth Bathrooms was acquired by Matalan, which led to Andrew becoming their Head of eCommerce during which time he increased turnover by £24m in…
Subscription Box Masterclass with Andy Papier of Grand Box inc how to 2x each year (episode 177)

Andy Papier is one of the 3 co-founders of GrandBox – the original subscription box for seniors and grandparents. It connects 1000s of families across the USA, and each box is filled with gifts, treats AND customised content – photos and letters. They’re currently in their 5th year, and have doubled the subscription base EVERY…
Podcasting, SEO, Email, Shopify, Livechat and more – Nik Hawks of Paleo Treats (episode 174)

Nik Hawks is the co-owner of multi award winning Paleo Treats – the best paleo desserts in the world. They started the business from their kitchen table in 2009, and now wholesale and sell worldwide shipping over 1 million desserts since they started and with a turnover fast approaching $500k. Powered by RedCircle
Steve Simonson (iFloor.com) retail and eCommerce veteran shares his wisdom – must listen (episode 157)

Steve Simonson is a 29 year retail veteran! Who’s now on a mission to share his knowledge to help others succeed. Steve has founded, bought, built and sold multiple companies – including iFloor.com which became one of the largest direct sellers of flooring in the world. With those businesses he’s been publicaly recognized multiple times…
Product Packaging to get into the retail store, and bought by the customer. With Greg Corey (episode 153)

Greg Corey earned his retail stripes with 10 years at Home Depot – and for the last 15 years has been running marketing agency Porchlight. Porchlight full service – so Greg gets the whole marketing mix, but today we’re going to be focusing on point of sale – how you get customers to take your…
Takeaways from Retail Without Borders Marketplaces, China, Japan, Porter Erisman & Alibaba (episode 149-5)

Yesterday our host Chloe Thomas attended Europe’s largest dedicated marketplaces event – Retail Without Borders. Here are her takeaways on the future of eCommerce, emerging markets, China, Tmall, Taoboa and more. Powered by RedCircle The Script:
To 1,000 orders per month in year 1; events, networking, and Instagram. Paws with Opulence (episode 147)

Simone Taylor is founder and CEO of Paws with Opulence, selling handmade luxury dog collars and leads – perfect for the ultra-pampered pooch. They launched in December 2016 with 200 orders in the month, and after just one year of trading have hit the 1,000 order mark! Powered by RedCircle
How would you recover from being liquidated by the tax man? Adam recovered by building 3 new eCommerce sites (episode 139)

Adam Watson has been in eCommerce for 16 years, after starting selling on eBay when he was 18, and in his own words has “made just about every mistake going along the way, and had some great success”. Right now he has 3 sites Hollywoodmirrors.co.uk, Decorelo.co.uk and AmbientMirrors.com they’ve launched since August 2016, and have…
Maison Rustic’s Georgina Hustler how and why she’s taken her physical stores into eCommerce – it’s all brand (episode 130)

Georgina Hustler is the founder of Antique Rose and Maison Rustic. A pair of brick retail businesses in Wokingham. They sell a mix of gift, jewellery, home accessories and furniture, and Georgina is right in the middle of turning her Bricks into Clicks! Everything started in 2008 and now combined turnover is just under half…
Goat Milk Stuff’s PJ Jonas on growing an eCommerce business to $1m and improving efficiency (episode 128)

PJ Jonas is the founder and CEO of Goat Milk Stuff. Yes, you guessed it they sell stuff made from Goats milk. It started with soap and has grown to all kinds of things! It’s a family business that started on the kitchen table, and now turns over in excess of $1million a year. Powered…
Homespares’ Rob Boyle talks product images, marketplaces and B2B eCommerce (episode 117)

Rob Boyle is the Head of Marketing at Homespares, a B2B & B2C eCommerce retailer supplying spare parts, accessories and consumables for in and around the home everything from washing machines to powerwashers. They carry over 13,000 items in stock which can be supplied within 24 hours, many of which are their own-brand ranges. Founded…
Copper Dust’s Vanessa Agyemang – Startup, Popup shops, Wholesale Trade Shows and more (episode 094)

Vanessa Agyemang is the founder & designer of Copper Dust, a luxury British home décor brand specialising in handmade lampshades and limited edition illustrations. Launched in August 2014 they now get about 10 orders per month. Copper Dust has been spotted by such prestigious magazines as Vogue and World of Interiors Powered by RedCircle
Bathing Bunnies’ Angela Taylor discusses creating a new product, selling wholesale, online, and via Not on the High Street (episode 090)

Angela Taylor is the founder of Bathing Bunnies, an online only eCommerce store which designs and manufactures luxurious toweling gifts for babies and children. Founded in 2012, started selling in 2013 and the business is now 50:50 online and wholesale, selling to 100s of different distributors and 1,000s of happy consumers. Powered by RedCircle
The Product Startup’s Filip Valica – should you create your product? And if so, how do you get it right? (episode 086-5)

Filip has had a passion for designing, building, and improving products since fixing a toy when he was five years old opened a world of possibility and feelings of creation to him. From a young age he was fixing things around the house, went on to get a degree in mechanical engineering, is an expert…
Love Aroma’s Lewis Love 400% growth, and achieving £1m turnover in 2 years selling Yankee Candles (episode 086)

Joining us today is Lewis Love, the eCommerce Manager of Love Aroma. Love Aroma is a bricks and clicks retailer that opened the first shop in 2010 and launched the online business in 2014. They specialize in curating best range of home fragrances. They have fulfilled over 60,000 orders in 2016 and are on track…
Shop America’s Gerjo van den Berg on Efficiency and Systems (episode 085)

Gerjo van den Berg is the owner of House of Fine Foods, a series of websites including Shop America that brings food items that are hard to get from America and Britain to Europe. Gerjo has been on the eCommerce MasterPlan Podcast before, and is now back to share what he’s learned about efficiency in…
Wink Beds’ Dan Adler shares the strategy and marketing that achieved $2million in year 1 (episode 071)

Dan Adler is co-founder of Wink Beds an American online only retailer with just one product – a luxury mattress. The business has been selling online since march 2015 and in the first year did $2 million in sales. Click to Tweet: Dan Adler of Wink Beds on @eComMasterPlan #Podcast talking about growing his business…
So Unusual’s Kerry Williams just 7 weeks live, has LOTS of great advice for us all. Even non start ups (episode 051)

Kerry Williams is the creator and owner of So Unusual. She uses her background in interior design to scour the world for a unique and limited edition homewares collection. Everything about the business is heavily focused on the customer, the site launched just 7 weeks ago and is currently fluctuating from 2 to 38 orders…
Home Leisure Direct’s Andy Beresford on Amazon Product Ads and the power of a cool product (episode 010)

Andy Beresford is the managing director of the multi award winning games room retailer Home Leisure Direct, where last year they grew turnover by 30%. Previously he worked at Dixons and Phones 4U. That’s right – they sell Pool tables, arcade machines, air hockey tables – even neon signs – everything you need to kit…