Google Adwords – the First Month [Infographic]
This is a very big infographic – but has some great tips and tricks for starting out with adwords.
I think the biggest lesson from this is – by all means choose to manage your own PPC account, BUT if you want it to be successful, be ready for it to be a very steep learning curve. It’s complex, and what you need to know is not immediately apparent!
Don’t say I didn’t warn you!