Get a better 404 page

Do you know what a 404 page is? Well, it’s the page you’ll see if you click a link on a website, or to a website that goes to a URL with nothing on it. So, maybe I click on a newspaper website for a shoes page on a site that no long has a shoes page – then I’ll see their 404 error page. A lot of companies use something bland and boring on their 404 page “This page doesn’t exist” Some do a bit better with “This page doesn’t exist, click here to get to our homepage” Jake Hird has just posted a blog at e-consultancy with some fantastically creative ideas for alternatives – so if you want to do something a bit better with yours, this would be a good place to start looking for inspiration (my favourite is the one about the goat!)