Funny video demonstrating the danger of not having a real USP

I spent yesterday speaking to eCommerce businesses about how important it is to understand what your business is, including it’s USP.

Usually we talk about the benefits a USP can bring – making your business stand out and helping your customers to understand you and remember you.

This video does a fantastic job of demonstrating the danger of not having a brand a USP or a personality… you end up looking like everyone else.

(I dare you not to laugh)

Now you’ve watched it – the cleverest thing in here is that by creating a video to show how generic a branding video can be Dissolve have created a great branding/USP video for themselves!