Social Media Stats

Last Updated 8th September 2012

Facebook:

700m users world wide
30m users in the UK
Largest demographic of users is 18-34 year olds
Over 1/3 users over 34
1 in 8 minutes online is spent on Facebook
64% of Facebook users have become fans of at least one company or brand on Facebook

LinkedIn:

175m users worldwide, in over 200 countries and territories (August 2012)
34m users across Europe (February 2012)
9m+ UK users (April 2012, 5m+ UK users (Dec 2010) – grew by 2m in 2010)
Over 2m companies have Linkedin Company Pages
There were nearly 4.2 billion people searches on LinkedIn in 2011, and will pass 5 billion in 2012100m users worldwide (March 2011) – grows by 1m a week (in 2010 thre were less than 2 billion!)

Twitter:

Twitter launched way back in March 2006
Feb-Mar 2011 average tweets per day = 140m
Roughly 200million twitter accounts exist (june 2011)
Lady Gaga is the most followed Tweeter with over 11.5 million followers (July 2011)
Only 6.5% of UK web users are active Twitter users (use it on a monthly basis)
Number of lapsed Twitter accounts from the UK is now 13%
13% of active users are 16-24 year olds

Google+:

More than 250 million people have upgraded to Google+ account
150 million monthly active users
50% of active users sign in daily
These users spend more than an hour across Google
(All June 2012, Google Conference)
71% of users are male
(March 2009, Mashable)

Pinterest:

Pinterest users spend an average of almost 16 minutes on the site per visit (12.1 for Facebook).
50% of Pinterest users have children.
Almost 70% of Pinterest users are female.
97% of Pinterest’s Facebook fans are women.
As of January 2012, Pinterest had received just under 12 million unique visits, Pinterest receives almost 1.5 million visitors each day.
Pinterest provides more referral traffic to other sites than Google+, YouTube and LinkedIn combined.
(All May 2012)