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Social Media Stats

Last Updated 8th September 2012

See also Pinterest Infographics

Facebook:

  • 700m users world wide
  • 30m users in the UK
  • Largest demographic of users is 18-34 year olds
  • Over 1/3 users over 34
  • 1 in 8 minutes online is spent on Facebook
  • 64% of Facebook users have become fans of at least one company or brand on Facebook

LinkedIn:

  • 175m users worldwide, in over 200 countries and territories (August 2012)
  • 34m users across Europe (February 2012)
  • 9m+ UK users (April 2012, 5m+ UK users (Dec 2010) – grew by 2m in 2010)
  • Over 2m companies have Linkedin Company Pages
  • There were nearly 4.2 billion people searches on LinkedIn in 2011, and will pass 5 billion in 2012100m users worldwide (March 2011) – grows by 1m a week (in 2010 thre were less than 2 billion!)

Twitter:

  • Twitter launched way back in March 2006
  • Feb-Mar 2011 average tweets per day = 140m
  • Roughly 200million twitter accounts exist (june 2011)
  • Lady Gaga is the most followed Tweeter with over 11.5 million followers (July 2011)
  • Only 6.5% of UK web users are active Twitter users (use it on a monthly basis)
  • Number of lapsed Twitter accounts from the UK is now 13%
  • 13% of active users are 16-24 year olds

Google+:

  • More than 250 million people have upgraded to Google+ account
  • 150 million monthly active users
  • 50% of active users sign in daily
  • These users spend more than an hour across Google
    (All June 2012, Google Conference)
  • 71% of users are male
    (March 2009, Mashable)

Pinterest:

  • Pinterest users spend an average of almost 16 minutes on the site per visit (12.1 for Facebook).
  • 50% of Pinterest users have children.
  • Almost 70% of Pinterest users are female.
  • 97% of Pinterest’s Facebook fans are women.
  • As of January 2012, Pinterest had received just under 12 million unique visits, Pinterest receives almost 1.5 million visitors each day.
  • Pinterest provides more referral traffic to other sites than Google+, YouTube and LinkedIn combined.
    (All May 2012)

 

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