This is a bit of heavy topic for a Monday morning – but it’s too important to wait to Tuesday!
**ACT BY FRIDAY 26TH APRIL**
There is new EU Data Protection Regulation on it’s way that in it’s current form aims to outlaw database profiling. This will remove lots of targeting and segmentation techniques – basically making mailing less effective, leading to more catalogues being printed and mailed to keep order volumes up.
It’s also proposing to make 3rd party mailing preference an active opt-in. This might not have a big effect in the first year, but it a few years down the line it will kill off the list rental, and data-swap markets – that will put retailers out of business.
What should you do?
The CatexDCA trade body are all over this – so to understand the full situation visit their website, or give them a call.
But there a couple of direct actions you can take right now.
First, email firstname.lastname@example.org with the following information:
- Number of permanent employees in your business
- Number of temporary/contract employees in your business
- Estimated number of jobs at companies supplying your business
- Total annual direct/catalogue/online sales of your business
- Company name
- Your name
This will be used to add weight to their lobbying activity. If you don’t have precise figures your best estimate will be fine.
Second, write your own MEP/MP – you can find details of who that is, plus a sample letter to download on the CatexDCA website.