eCommerce Unlocked 2021 The Notes
Thanks for coming along to my session “Bricks & Clicks Success Stories: Growth Tactics in Action”, this page has links to all the key resources I mentioned – the majority of which are totally free for you to learn from.
Enjoy!
Chloë
Download the slide deck
One – Fix your Foundations
- 289: Maintaining profits when the stores shut with Industry West CMO Ian Leslie
- 332: Covid 12 months on with Ian Leslie from Industry West (in this one we talk about the warehouse clearance site)
- 329: Shifting from F2F to 90% eCommerce with Vanessa Ungvarsky from Taylor Made Polish
- Jarrold’s of Norwich (hopefully an episode with Neil in the future!)
Two – Pick your Marketing Focus
- Download my Customer MasterPlan analysis template doc
- Replay of my Jan 2021 Planning Webinar
- All the post purchase email sessions in my recent Virtual Summit
To Acquire
- Day 1 of our virtual summit – all 6 half hour sessions!
To Retain
- Day 2 of our virtual summit – all 6 half hour sessions!
Case Studies
- 336: How to capitalise on a sudden shift to eCommerce with Julie Macken from Neve’s Bees
- 351 Learn multiple ways to REALLY connect with your customers with Leane Tilley from Kineta
- 355 Growing a Jewelry business from craft fairs to $2m+ a year with Larissa Loden (episode will be live in November)
- 312: How to Double your Sales Every Year with Purelei’s John Hagan
- On Keep Optimising episode 034 Facebook Ads: Exploring the cutting edge Dark Posts strategy with John Hagan
- 329: Shifting from F2F to 90% eCommerce with Vanessa Ungvarsky from Taylor Made Polish
- Paper Republic
- On Keep Optimising episode 060 Livestream eCommerce – how to use it to create online sales events
Three – Capitalise on Trends
Connection
- Pretty much all the above!!
Climate
- Super helpful resource to help you improve your sustainability stakes – Small99
- 326: Shifting from offline to online marketing and getting on top of attribution with Ryan Shannon from BAM
- 160: Guest blogging and the solitary bee with Green & Blue’s Faye Clifton. All about passion
Causes
- 342: Embracing Movement Marketing with bestselling author Chip Walker
- 351 Learn multiple ways to REALLY connect with your customers with Leane Tilley from Kineta (episode will be live in October!)
- 355 Growing a Jewelry business from craft fairs to $2m+ a year with Larissa Loden (episode will be live in November)
Extra Tips from the Q&A
I’m aiming to add anything here on the train home!!
