Top Tips for eCommerce Growth in 2025 (episode 526)
Every January we release an episode like this one – your guide to the best ways to achieve success this year.
To help you navigate the impact of all this and build resilience and competitiveness into your business I’ve worked hard to get you a line-up of brilliant experts so you get the best possible tips to help you survive the year ahead AND make the most of it!
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Jay O’Neill, ex-Holland & Barrett [03:08]
Jay’s top tip focuses on increasing efficiency through automation.
- Focus on automating repetitive tasks to enhance efficiency and free up time for growth-focused activities.
Jay on LinkedIn
Jim Herbert from Patchworks [04:50]
Jim’s advice centers on using data to optimize eCommerce performance.
- Leverage data to optimize acquisition channels, improve conversion rates, and enhance customer loyalty.
- Streamline backend processes, including returns, using automation to minimize costs and maximize efficiency.
Check out Patchworks
Lucia Locatelli, Doofinder [07:57]
Lucia emphasizes personalization, retail media, and subscription models as key trends.
- Implement AI-powered personalization for tailored customer experiences.
- Use retail media for targeted marketing and better ROI.
- Adopt subscription models blending exclusivity, services, and personalization.
Visit Doofinder
Emilie Benoit from Shopify [11:15]
Emilie highlights the importance of AI, peak season planning, and unified commerce.
- Use AI to unify and personalize customer experiences.
- Plan early for peak seasons, balancing pricing, loyalty, and seamless shopping.
- Adopt unified commerce to integrate all business platforms for a single customer view.
Check out Shopify
Miya Knights, Retail Technology Magazine [16:35]
Miya stresses the power of AI for hyper-personalized customer journeys.
- Utilize AI for hyper-personalization throughout the customer journey, from communication to checkout.
Visit Retail Technology Magazine
Yiqi Wu from Aimerce [19:30]
Yiqi’s tip is all about enhancing data tracking for improved marketing performance.
- Enhance data tracking for better marketing performance and improved audience reach post-cookie deprecation.
Check out Aimerce
James Cowie, SHOPLINE [21:04]
James’ advice revolves around harnessing the potential of social media.
- Unlock the potential of social media by fostering real-time engagement and social commerce.
Visit SHOPLINE
Nora Zukauskaite from TikTok Shop [22:26]
Nora’s focus is on tapping into social commerce, particularly live shopping.
- Join the social commerce revolution by experimenting with live shopping and interactive engagements.
Check out TikTok Shop
Carolyn Shelby, Yoast [24:19]
Carolyn encourages creating educational content to win in AI-driven searches.
- Create FAQ pages, how-to guides, and buyer’s guides to become a trusted AI-cited source.
- Focus on providing knowledge and expertise rather than relying solely on product pages.
Visit Yoast
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To celebrate reaching Episode 500 we’ve created an EPIC eCommerce success-focused ebook.
Packed with FIVE HUNDRED Top Tips about how to make your eCommerce store more profitable.
Featuring the advice of many, many past guests, alongside industry experts and many from you – our listeners.
Chloe has checked every single tip, and organised the whole thing into sections for you.
Making is super easy to dip and dip out and take inspiration as and when you need it.
This ebook needs to be sat on your desktop – or (even…) printed and sat on your desk.
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