eCommerce MasterPlan to Host Virtual Summit next week

eCommerce MasterPlan will host the inaugural eCommerce MasterPlan Virtual Summit next week. An online, international event focused on eCommerce sales and profit growth.

Running Monday 18th to Friday 22nd September the summit will deliver a host of strategies and practical tactics to help attendees grow their profits and sales.

The whole summit is available for free, and is taking place online – so no need to even pay for travel!

eCommerce MasterPlan Virtual Summit brings together over 20 eCommerce experts delivering over 25 sessions. Covering topics as diverse as Facebook Ads and how to minimise the impact of exchange rates!

eCommerce MasterPlan Virtual Summit

The 5 Key eCommerce Focuses

Each day of the summit will be focused on one of the 5 key focuses for success in eCommerce:

Day 1:    Traffic: How to get more customers to your website

A whole day focused on practical ways you can get more customers to your website, including Google Adwords gems, SEO advice, PR and personas, offline advertising and Facebook Ads.

Day 2:    Systems: Free up your time and find more profit

This is our efficiency day – what can you systematise to free up time and increase profits. Including how to hire freelancers, returns, and upsells. PLUS this is where our international content is sitting – because why do you take your business international? To increase profits of course! Lots of great ways to improve your international profits too.

Day 3:    Automation: Using email marketing and more

What can you set up for your marketing systems to do without you having to lift a finger? That’s our focus here. We’ve got 3 whole sessions focused on email marketing, and other advice on direct mail and social media.

Day 4:    Listen: Find the growth fast track by listening to your customers

To succeed you have to deliver what your customers want, and the only way to find out what that is, is to listen to them. How to listen is pretty diverse – so this day is all about giving you some ideas of how to listen, learn and improve. From product to analytics there’s lots here.

Day 5:    Websites: Design trends and tools to increase conversions

For anyone on Magento 1 – we’ve got 2 sessions to help you work out what to do about the Magento 2 situation. One advising sticking with Magento, one making the case for Shopify. Both very much worth a watch. For the B2B audience we have a great session on the key functionality required by B2B businesses. And then we have sessions for everyone on the key apps and plugins you need and 5 things you shouldn’t ever do on your eCommerce site.

“Every week in the eCommerce MasterPlan Podcast I publish eCommerce advice from the retailers perspective, but there’s so much knowledge supplier-side that the big conferences often fail to cover. So in this summit I’m really excited to be bringing sessions from the supplier-side leading lights in eCommerce. I’ve already seen every single session and I guarantee the summit will give any eCommerce business owner or marketer some great ways to increase their sales and profits in the next 12 months. Probably ideas they’ve not heard about anywhere else.”
Chloë Thomas, founder eCommerce MasterPlan

Get Your Questions Answered

The summit features some excellent speakers including Adwords Guru Becky Hopkin, Email Mastermind Skip Fidura, Outsourcing Expert Connor Gillivan, and ex-Argos Visual Content Queen Gabrielle O’Hare.

Whilst all the sessions have been pre-recorded attendees can still get their questions answered by our experts via our Facebook Group – eCommerce MasterPlan World.

Further details of the summit program & can be found at

Those who would like to attend can register for FREE right now at