Boost Conversions Without Killing Margins — Dan Bond of RevLifter Explains How (episode 543)

19th May by Chloë Thomas

Dan Bond is the VP of Marketing at RevLifter, software that drives intelligent offers to boost your bottom line.

Dan Bond RevLifter on eCommerce MasterPlan Podcast

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Dive in:

[06:13] Intelligent Targeting in Marketing
[06:48] “Intelligent Targeting for Effective Offers”
[11:24] Optimising Promotions for Cost Savings
[13:49] eCommerce Funnel & Intent Analysis
[18:49] Evolving Customer Interaction Strategies
[20:47] Listen to Dan’s Top Tips!
[29:16] Get a 90-day free trial from RevLifter

Stop Blanket Discounting—Use Targeted Offers Instead

Most eCommerce brands rely on wide, site-wide discounts. While these are easy to launch, they hurt margins and weaken brand value. Dan explains that intelligent offers let you target only the customers who truly need an incentive to buy. This keeps promotions effective without unnecessary revenue loss. Business owners can protect profits and make discounts work smarter, not harder.

Data-Driven Decisions Lead to Better Conversions

RevLifter uses customer behavior—like time on site, cart activity, and source channel—to predict buying intent. Based on that, brands can decide whether or not to show a discount, and how big it should be. This data-first method boosts conversions without over-discounting. Dan stresses that real-time data is key to giving the right offer at the right moment. It’s not just smart—it’s proven to work.

Optimise Your Existing Promotions First

Dan recommends starting with what you already have. Most eCommerce sites offer 10% off for email signups or first-time buyers, but rarely test them. Simply improving those basic offers with intent-based targeting can bring big returns. Instead of running more promotions, brands should focus on making their current ones more efficient. It’s a fast way to boost performance without extra spend.

Intelligent Offers Can Boost AOV and Protect Your Brand

The Radley London case study shows what’s possible. They grew conversion by 15%, increased AOV by 20%, and reduced costs by 8%. And they did this while running fewer blanket discounts. This proves that smart offers don’t just drive sales—they help brands maintain a premium image. Intelligent promotions are the sweet spot between volume and value.

AI and Automation Can Finally Deliver Personalization at Scale

Trying to manually personalize offers for every visitor is impossible. But AI makes it doable—fast and at scale. RevLifter’s system tracks thousands of visitor behaviors and adjusts offers in real time. That kind of automation unlocks personalization that actually converts. For eCommerce brands tired of guesswork, this is the future of promotion strategy.

eCommerce Book Top Tip

Changing the World Is the Only Fit Work for a Grown Man by Steve Harrison

eCommerce Traffic Top Tip

Branded search

Tool Top Tip

Claude AI

Carbon Top Tip

Dan suggests that improving clarity and simplicity on your eCommerce site can indirectly reduce its carbon footprint. A smoother user experience helps customers find what they need faster, which saves time, energy, and unnecessary browsing. It’s a win for user satisfaction and the environment.

Interview links

Related Episodes

Transforming Menswear eCommerce: From Discounts to Premium Quality with Moss’s Matt Henton (episode 502)
Increasing Philip Kingsley’s Profits with Strategic Promotions with Lauren Duncan (episode 510)
How to Double Your Orders Using Sales Campaigns with Lucy Bloomfield (episode 518)

Without the sponsors the podcast wouldn’t be possible – please do check them out:

Promotions work, but they damage brands and margins.

RevLifter’s intelligent offers drive results by using behavioural signals to target the right customers at the right time.

When Radley London partnered with RevLifter, they saw:

15% more conversions
20% higher AOV
8% savings on promotional costs

Stop wasting discounts on people who’d buy anyway. Try RevLifter free for 90 days—they handle the heavy lifting. Visit RevLifter to learn more.

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