This is a VERY exciting week at eCommerce MasterPlan HQ because my brand new book Customer Manipulation: How to Influence your Customers to Buy More and why an Ethical Approach will Always Win has published.
The paperback and ebook went live yesterday (audiobook to follow in the next few weeks) – and we’ve already got to Number 1 in a number of categories on Amazon in both the UK, USA, and Australia! Including the all important “E-Commerce” and “Small Business and Entrepreneurship” categories.
To get your copy of our latest bestseller….
If you’re elsewhere in the world you’ll find all the relevant links right here.
Customer Manipulation is all about how you can improve your sales by responding to the needs of both your existing and future customers.
In it I introduce 2 critical concepts for online retail success in the twenty first century.
The Customer MasterPlan explains how to maximise the growth of your business by understanding where you need to focus your effort and resources, and what to do to improve the performance of each of the 5 stages. The ultimate end point being a tribe of regular customers you can rely on to order again and again and again – as well as encourage others to start buying from you.
The Conversation is the ongoing timeless dialogue your business has with each of its customers, the thread that holds the relationships together. Done well The Conversation can make your marketing much easier, increase conversion rates, and speed up the frequency of purchase.
These two concepts together create a straightforward way to put the customer at the heart of any business. The successful businesses of the future will be the ones who best understand their customer, and give them what they need. This book shows you just how to do that – with clear guidance for you whether you’re just starting out or are marketing a business that’s been around for decades.
To get your copy of our latest bestseller….
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