Which chunks of eCommerce functionality are rated critical by the most eCommerce businesses?
The top 3 are all about getting your products in front of your customers. A site search that works, a good back end (content management system) so it’s easy to manage the website), and good product management / merchandising. Yet most businesses are not happy with their existing solutions.
Take a look at the chart – how do you compare? Would you agree with which is deemed most important? And how well is your current functionality serving you?