This is the sort of eCommerce research I think is brilliant. Especially for the smaller eCommerce business.
Why spend time testing and designing your cart button when you could just leverage all the testing and research done by the big boys with the budgets?
That’s exactly what this infographic lets you do. They’ve looked at the add to cart buttons of the 50 biggest eCommerce businesses and used that to work out what works – after all the more comfortable and familiar your site feels the more likely customers are to buy.
Next time you’re reviewing your buttons – look at this first!