CommerceNow 2024 Chloe’s Resource Pack
Thank you for attending my session at CommerceNow 24!
Below you’ll find some resources I think you’ll find useful, and that build on what I discussed in my session.
Any questions or feedback please do get in touch via our contact page or connect with me direct on LinkedIn
Chloe.
Got a profit top tip to share? Join in our Episode 500 celebrations here 👈
Session Resources
Catch the replay – coming soon
Intro Section
- IMRG
- Mailchimp Report – “Brand Trust in the Age of Information Overload“
1. Build Connection & Trust
What Connection to Make?
The podcast interviews with brands where we discuss this are as follows:
- Y.O.U. Underwear – eCommerce MasterPlan episode 492
- Mama Bamboo – eCommerce MasterPlan episode 446
- Look Fabulous Forever – eCommerce MasterPlan episode 404
- (AND discussing their Facebook Group – Keep Optimising episode 160)
- slo denim – eCommerce MasterPlan episode 445
- Sheets & Giggles – eCommerce MasterPlan episode 410
How to make the connection?
The podcast interviews with brands where I discuss this:
- Cheeky Wipes – eCommerce MasterPlan episode 388
- Grove Collaborative – eCommerce MasterPlan episode 377
Some podcasts specifically about HOW to do it:
- How to discover your customer’s why – Keep Optimising episode 101
- Purpose driven marketing – Keep Optimising episode 77
- Using story for success – eCommerce MasterPlan episode 258
- Chloe explains how to use Storytelling – Keep Optimising episode 31
- Chat with Giles from Sustainable eCommerce – all about Active Transparency and Purpose 2.0
Connecting Everywhere – the Traffic That Buys Model
- A video explaining my Traffic That Buys model in more detail
- On the Keep Optimising Podcast we’ve probably explored any marketing channel you’re thinking of tackling or optimising in detail find all our topics here
- Interview with testing master Ian Leslie from Industry West – listen here
2. Using Promos to Improve Profits
- Mindset Shift – lots to help with in this year’s “Top Tips for eCommerce Success” episode
- Product:
- Merchandising Masterclass with Alison Metcalfe – listen here
- Buying Masterclass with James Barron – listen here
- Pre-Orders Masterclass – listen here
- Next week’s Product Optimisation Webinar – sign up here
Feel free to download and print!
- Hear Chloe discuss in more detail in this episode
- And our discussion about it, and other ways to make Black Friday more profitable here
3. How to Do More With Less
- Split everything into your “Could List” and your “Should List”
- Avoid Bright Shiny Objects (BSOs) or at least consign them to a “maybe later” list
- Tech Stack Optimisation – episode 485
